ATBS is seeking a results-driven Growth Marketing Lead to develop strategies that attract new clients, improve conversions and UX, and to strengthen client retention. This role will help drive company growth through boosting client acquisition and build stronger industry relationships. Reporting to the Marketing Director, the Growth Marketing Lead will have the freedom to identify opportunities and lead strategies from concept through delivery.

At ATBS, we support owner-operator truck drivers, the backbone of America. Our marketing team plays a critical role in telling that story, supporting growth, and ensuring our brand shows up polished, consistent, and professional across every channel.

About Us

Founded in 1998, ATBS is the trusted business partner for owner-operator truck drivers nationwide

14,000 recurring clients and growing

140 employees, 10 departments, 2 offices, 1 team

Team-oriented and casual work environment

Hands-on training and development through ATBS University

About You

4+ years of marketing experience, with video production or video marketing skills

Able to turn goals and requests into clear plans, deliverables, and next steps

Creative, strategic, and comfortable developing engaging content across channels

Data-driven, with a focus on testing, optimization, and measurable results, A/B testing

Highly organized and able to manage multiple projects from idea through execution

Clear communicator who collaborates well with leadership, Sales, internal teams, and external partners

Experience marketing to niche or specialized audiences

Familiarity with Salesforce, Account Engagement, GA4, Google Ads, Meta Ads Manager, and Google Search Console

Bachelor's degree in marketing, communications, business, or a related field preferred.

About the Opportunity

Develop marketing strategies that support lead generation, sales, and retention

Turn business goals and vague requests into clear plans, timelines, and deliverables

Manage and optimize campaigns across Google, Meta, YouTube, email, and landing pages

Create content and lead video projects from concept through production and editing

Collaborate with Sales, internal teams, vendors, and industry partners

Track performance, manage priorities, and recommend improvements based on results

What Success Looks Like

Campaigns improve lead volume, quality, and conversion rates

New ideas are consistently identified, tested, and launched

Lead-nurture campaigns keep prospects engaged and support sales

Retention initiatives strengthen client relationships and referrals

You manage shifting priorities and fast-turnaround requests effectively

You adapt evolving ideas and carry them through completion

Reporting clearly explains results and recommended next steps

Projects stay on time, aligned with priorities, and build trust in your marketing expertise

About the Perks

Free beer & coffee daily

Monthly team celebrations

Paid time off to pursue what matters to you

Charitable time off to give back to our community

Health, vision, and dental benefits with HSA match

401(k) with company match

We are hiring for this position immediately. Apply today and continue building a marketing career that makes a real impact.

ATBS jobs

Growth Marketing Lead