Marketing Automation Manager

Robert Half • Raleigh, NC • 3h ago

Description

The Marketing Automation Manager is responsible for developing, managing, and optimizing marketing automation programs that support lead generation, customer engagement, and revenue growth. This role partners closely with marketing, sales, and other cross-functional teams to build effective campaigns, improve marketing processes, and leverage data to drive performance.

Key Responsibilities

Develop and manage automated marketing campaigns, workflows, and lead-nurturing programs.

Build and maintain email campaigns, customer journeys, segmentation, and personalization strategies.

Manage marketing automation platforms and ensure data, integrations, and workflows function effectively.

Partner with Marketing and Sales teams to support lead generation, lead scoring, qualification, and lifecycle management.

Monitor campaign performance and provide reporting and insights on key metrics such as engagement, conversion, pipeline, and ROI.

Conduct testing and optimization of emails, workflows, landing pages, forms, and other campaign elements.

Maintain data quality, audience segmentation, and marketing database processes.

Collaborate with content, creative, digital, and analytics teams to execute integrated campaigns.

Identify opportunities to improve marketing processes through automation, personalization, and technology.

Stay current on marketing automation trends, best practices, and emerging technologies.

Requirements

3+ years of experience in marketing automation, digital marketing, CRM, or a related field.

Experience with a marketing automation or CRM platform such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, or similar.

Strong understanding of email marketing, lead nurturing, segmentation, and customer lifecycle management.

Experience with campaign reporting, analytics, and performance optimization.

Strong project management and organizational skills.

Excellent written and verbal communication skills.

Ability to collaborate effectively with cross-functional teams.

Strong attention to detail and problem-solving skills.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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