Fond du Lac, WI
Full time
JR-052119
Are you ready for what's next?
Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j\mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
Location: Fond du Lac, WI
Workplace Category: Hybrid
Travel Required: None
Direct Reports: Yes
Pay Range: 73,600 - 106,200
Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.
Relocation: No
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
As part of the talented Retail Marketing team, you will be responsible for driving brand awareness, dealer engagement and market growth across Canada through integrated marketing programs, events, sponsorships, paid media and sales support. The successful candidate will work closely with Canadian Business Development Managers and U.S.-based Centers of Marketing Excellence to develop and execute programs tailored to the Canadian market. This position is based in Fond du Lac and requires regular travel throughout Canada, as well as occasional U.S. travel, to support events, dealer meetings, trade shows and key business initiatives
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
Lead Mercury Marine Canada's sponsorship and tournament strategy, including program governance, partner selection, budget management and ROI measurement.
Plan and execute national and regional trade shows, dealer events and customer activations while managing event budgets, logistics, inventory and performance reporting.
Develop and execute regional marketing campaigns in collaboration with the US Marketing team, to maximize event attendance, product awareness and customer engagement.
Partner with the US Social Media team to create Canadian-focused content, coordinate influencer initiatives and increase regional relevance across digital channels.
Manage Canadian paid media investments, including print and digital advertising, agency collaboration, media negotiations and campaign performance optimization.
Support national sales programs and dealer co-op marketing initiatives by adapting marketing assets, increasing dealer participation and improving campaign effectiveness.
Own the annual Canadian marketing budget, including forecasting, purchase orders, invoice processing, vendor management and monthly financial reconciliation.
Manage Mercury Marine Canada's branded apparel and promotional merchandise programs, including vendor selection, inventory management, distribution and e-commerce support.
Build strong relationships with internal stakeholders, dealers, event partners and suppliers to ensure flawless program execution and continuous improvement.
Measure and report on marketing program performance, identifying opportunities to improve ROI, operational efficiency and customer engagement.
Required Qualifications:
Bachelor's degree or equivalent in Marketing, Business or a related discipline.
5-8 years of progressive marketing experience, preferably in B2B, dealer, channel, retail or consumer marketing.
Experience managing integrated marketing campaigns, events, sponsorships and marketing budgets.
Strong project management, organizational and vendor management skills.
Demonstrated ability to analyze marketing performance and make data-driven recommendations.
Excellent communication and collaboration skills with experience working across cross-functional and international teams.
This position is based at Mercury Marine headquarters in Fond du Lac, Wisconsin, and requires regular travel throughout Canada, with additional U.S. travel as needed, to support events, dealer meetings, trade shows and other market activities.
The anticipated pay range for this position is 73,600 - 106,200, annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business @context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here (https://www.brunswick.com/careers/culture-benefits/benefits) .
Why Brunswick:
Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we're proud of being recognized for making a splash with numerous awards! (https://www.brunswick.com/careers)
About Mercury:
Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world's leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company's industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .
Brunswick Corporation - Mercury Marine
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Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify .
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that "Next Never Rests". Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.
