Job Summary
Product Marketing Manager, Growth (Incubation Portfolio)
Role Overview
We're seeking a strategic, AI-forward product marketer to join our team as a Product Marketing Manager, Growth. In this role, you will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, helping each one become part of how NetApp sells to its customers. You will work closely with NetApp's sales teams and product marketing peers to turn positioning into the assets, campaigns, and sales plays that bring each product to market, measure what works, and share what you learn with marketing and sales leadership
What Success Looks Like
The successful candidate is adaptable, collaborative, and proactive, with strong judgment about where to focus. They are comfortable with ambiguity, work well with sales and product partners, and turn new products into clear messaging and programs that show what resonates with customers. They bring a strong sense of ownership to both strategy and execution, and the discipline to stop what isn't working.
In the first six months, that looks like:
Core sales and marketing assets for current products are refreshed, aligned with established messaging toolkits, and in sellers' hands.
At least one new campaign or sales play has launched with defined targets and agreed measures.
Positioning, messaging, and a first campaign are in place for at least one recently acquired product.
A clear readout of results has been delivered to marketing and sales leadership.
Key Responsibilities
Key Responsibilities
Messaging and Content
Research the buyers for each product, including where they overlap with the customers and teams NetApp already serves.
Build stories that show how each product works alongside NetApp's broader portfolio and why it matters to NetApp customers.
Develop sales and marketing assets in line with established launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
Develop messaging for existing customers of acquired products, so continuity is clear during transitions.
Campaigns and Activation
Plan and execute campaign activations end to end: landing pages, email, content offers, and in-product promotion.
Develop and support webinars, workshops, event presentations, and customer and partner briefings.
Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, with an emphasis on creating pipeline.
Deliver enablement with the sellers who will use it, and make sure campaign and play responses get followed up.
Routes to Market
Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
Adapt messaging and assets for channel and technology partners.
Measurement and Learning
Agree on how each campaign and play will be measured before it launches, then track results, including whether NetApp account teams bring the product into their customer conversations.
Report what's working, what isn't, and why, with a clear recommendation to continue, scale, or stop.
Capture what each program teaches so the next one starts faster.
Job Requirements
Education & Experience: Bachelor's degree with 8+ years in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
Proven Product Marketing: Positioning, messaging, and sales assets you've created that sellers actually used.
Digital Execution: Working knowledge of marketing automation, web publishing, and campaign analytics, enough to launch and read programs with streamlined operations support.
Sales Partnership: Experience working directly with sales teams to create pipeline.
Technical Fluency: Comfort with technical products and audiences, ideally in data infrastructure, data platforms, or AI.
AI Tool Proficiency: An AI-native way of working: you use AI tools to research, draft, analyze, and move faster, and you can show how.
Preferred
Experience marketing to developers, platform engineering teams, or data and AI leaders.
Experience with open-source software or data technologies.
Experience with hyperscaler marketplaces and co-selling with cloud partners.
Experience bringing acquired or early-stage products to market inside a larger company.
Compensation:
The target base salary range for this position is $160,000-$175,000 (Raleigh, NC) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
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We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment-you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed-they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support-rather than replace-human decision-making.
