Description
Ring's mission is to make neighborhoods safer, and businesses are an integral part of it. The Amazon Key and Ring teams empower customers to seamlessly manage access to their homes and businesses. We are looking for a results-driven Sr. Growth Marketing Manager to own demand generation for Ring Business and build a repeatable engine that acquires new business customers at scale.
This is a builder's role. Business demand does not always exist, in many of our segments it has to be created. You will own the full demand funnel across both established and new channels, deciding where to invest, what to test, and what to scale. You will operate with an entrepreneurial mindset and a sprint-based approach: form a hypothesis, run a tightly-scoped test, read the data, and double down or kill it fast.
You will: i) own and execute the Ring Business demand generation strategy across the funnel; ii) stand up, test, and scale new acquisition channels; iii) run a rigorous test-and-learn operating cadence; and iv) deliver the reporting and insight that steers investment. As a senior individual contributor, you will set the plan, influence cross-functional partners, and be measured on business outcomes.
Key job responsibilities
Own demand generation end-to-end: Build and execute the Ring Business demand gen strategy across the full funnel, from category awareness and consideration through to conversion, accountable for new business location growth and qualified lead/pipeline targets.
Scale established channels: Drive performance across in-market channels (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting, conversion, and cost per acquired location.
Build new channels: Stand up, test, and scale emerging channels (LinkedIn, Meta, YouTube, events, association and partner marketing, 3P-led / influencer content) to create demand where it does not yet exist.
Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill criteria, launch scoped experiments, read results quickly, and reallocate budget to what works.
Develop and localize B2B materials:Create demand gen assets and adapt them to resonate across diverse markets and business segments (small vs. medium businesses), including EU localization.
Lead market research: Plan and manage research initiatives (incl. EU) to uncover customer and category insight that sharpens targeting and messaging.
Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR), own the demand gen dashboard and KPIs, and translate performance into clear investment recommendations.
A day in the life
In this role you balance strategy with hands-on execution to drive B2B growth. You set the demand gen plan, then get into the detail of making it work. A day might include reviewing live campaign performance and reallocating spend, scoping the next channel test, briefing and localizing creative for EU markets, pressure-testing a targeting segment with the analytics team, and preparing the week's demand gen read-out for leadership. You work closely with sales, product, finance, and regional teams - and you are comfortable moving fast, making decisions with incomplete data, and owning the outcome.
About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.
Basic Qualifications
5+ years of professional non-internship marketing experience
6+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, CA, Hawthorne - 118,200.00 - 160,000.00 USD annually
USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually
