For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we'll help you build a career that you can feel passionate about.
Job Overview
The Strategic Marketing Manager supports marketing across the Microbial Solutions portfolio, with a dedicated focus on the Endosafe® endotoxin testing business. This role bridges strategic marketing and campaign delivery, turning scientific and business insights into actionable, measurable programs that engage customers across the buyer journey.
Why This Role Matters
This is a pivotal hands-on role that connects scientific innovation with market impact. The Strategic Marketing Manager ensures the story of how our endotoxin testing solutions support quality control in pharmaceutical and medical device manufacturing is told clearly, consistently, and effectively across channels, driving engagement, client acquisition, and business growth.
Key Responsibilities
Strategic & Portfolio Support
Shape and implement marketing strategies aligned to business goals, with a primary focus on the endotoxin testing portfolio.
Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities.
Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our endotoxin testing offering.
Maintain a strong understanding of the competitive landscape, client segments, and market dynamics within sterile and non-sterile markets.
Identify and develop priority target markets and geographies, and translate research into pilot programs and scale plans
Lead marketing programs that support customer adoption of endotoxin testing workflows.
Proactively design marketing protocols and initiatives, identify gaps in current processes, and propose solutions with measurable improvements.
Campaign Planning & Execution
Translate strategic marketing direction into integrated, multi-channel campaigns across digital, email, social media, webinars, events, and paid channels.
Manage campaign timelines, budgets, and stakeholder communication to ensure on-time delivery.
Partner with Marketing Operations, creative teams, agencies, and vendors to produce impactful content (web copy, brochures, videos, infographics, event assets).
Coordinate campaign localization and geographic expansion with regional teams.
Build and refine lead nurturing programs for inbound and outbound campaigns through email, marketing automation, and digital content.
Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data-driven improvements.
Content & Customer Communications
Develop content strategy proposals, selecting the right formats for each initiative.
Oversee customer-facing product communications, including product updates, release notes, user guides, validation letters, and end-of-life notices.
Keep campaign assets current, accurate, and in alignment with brand and compliance requirements.
Sales Enablement, Customer Experience & Commercial Collaboration
Develop and maintain sales enablement materials (presentations, one-pagers, battle cards, case studies).
Collaborate with Subject matter experts, Operations, R&D, and Commercial teams to align campaign messaging with customer priorities and opportunities.
Participate in planning for major trade shows, conferences, and client events; support pre- and post-event marketing.
Design in-person and interactive customer experiences for trade shows, conferences, and client events, including demonstrations, giveaway items, and engagement activities.
Analytics & Reporting
Support campaign measurement through CRM and marketing automation tools (Salesforce, Pardot.).
Monitor ROI and report monthly performance metrics to the Senior Marketing Manager.
Contribute insights from campaign analytics, client engagement data, and market feedback to refine strategy.
Required Qualifications
Bachelor's degree in Life Sciences, Biotechnology, Marketing, or related field (advanced degree a plus).
5+ years' experience in B2B life sciences, biotech, or CRO marketing.
Demonstrated experience designing and leading integrated campaigns and contributing to strategic planning.
Strong writing and communication skills, with ability to translate complex science into compelling marketing messages.
Proficiency with marketing automation and CRM tools (Salesforce, Pardot).
Collaborative, proactive, and detail-oriented; comfortable working in a matrix environment across global teams.
Remote role, global travel of approximately 10-20%.
Key Performance Indicators (KPIs)
Campaign performance: MQL/SQL growth, conversion rates, campaign ROI.
Quality and consistency of messaging across touchpoints.
Timely and accurate execution of marketing deliverables.
Sales enablement material adoption and impact.
Contribution to annual marketing goals (brand awareness, pipeline influence, lead generation).
Progress in priority markets and geographies.
Quality of customer engagement across events, webinars, and content programs.
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients' clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.
With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client's unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.
At Charles River, we are passionate about our role in improving the quality of people's lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.
We're committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.
For more information, please visit www.criver.com.
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