Director, Legal Counsel - North America (Marketing - Advanced Hydration)

The Coca-Cola Company • Atlanta, GA • 2h ago

The Director, Legal Counsel - North America (Marketing) serves as a legal partner to Marketing Function providing practical, business oriented advise across a portfolio of brands and marketing initiatives. This role supports a broad range of work, including brand marketing, consumer promotions, influencer marketing, sponsorships and partnerships, as well as digital marketing.

The successful candidate will help bring innovative marketing ideas to life by balancing business objectives with legal and regulatory requirements. This position is ideal for an attorney who enjoys partnering with dynamic business teams, navigating complex and novel marketing initiatives, and delivering creative, practical solutions that enable growth while protecting the brands and company.

Scope & Impact

Provides legal support for defined marketing portfolios, including brand marketing, promotional, and sponsorship activities

Executes legal frameworks and guidance set by NAOU Legal leadership

Delivers scalable, practical legal solutions in partnership with business teams

Key Responsibilities

Business Partnership & Legal Counsel

Serve as a trusted day-to-day legal advisor to designated brand and marketing teams across North America, providing practical, creative, and solution-oriented counsel that advances business objectives while appropriately managing legal and regulatory risk.

Build strong working relationships with designated brand and marketing teams across North America, serving as a trusted day-to-day legal advisor.

Collaborate with business and legal stakeholders to develop compliant, commercially minded solutions that support the execution of marketing strategies and business priorities.

Contribute to the development of guidance materials, playbooks, and training resources that promote informed decision-making and scalable compliance practices.

Claims Substantiation & Regulatory

Assess advertising and marketing claims, advise on substantiation, FTC/NAD considerations, and advertising law compliance, and develop practical solutions that support business objectives while managing risk.

Advise marketing and business teams on FDA and other regulatory requirements, providing actionable guidance that supports compliant marketing, labeling, packaging, and consumer-facing initiatives.

Monitor legal, regulatory, and enforcement developments that may impact marketing activities, business operations, reputation, or the company's ability to do business, and advise stakeholders on resulting risks and compliance obligations.

Brand, Promotion, Sponsorship and Talent

Partner with marketing teams to provide practical, solution-oriented legal guidance that supports business objectives while appropriately managing legal, regulatory, and reputational risk.

Advise on marketing initiatives, including advertising campaigns, experiential activations, sponsorships, brand partnerships, influencer programs, and sports and entertainment marketing.

Counsel on contests, sweepstakes, promotions, and related advertising, marketing, and consumer protection requirements.

Draft, review, negotiate, and interpret a variety of marketing-related agreements, including sponsorship, talent, influencer, licensing, agency, and promotional contracts.

Support the execution of marketing activations and partnerships by advising on contractual rights and obligations, intellectual property use, marketing claims, and other legal considerations.

Advise on digital marketing initiatives, including social media, influencer marketing, content creation, and digital advertising, while partnering with subject matter experts to address consumer data, privacy, and marketing technology considerations

Cross-Functional Collaboration

Partner with legal subject matter experts to address complex, cross-functional issues

Coordinate legal input to ensure consistent, aligned advice

Build strong working relationships across the Legal function

Qualifications & Experience

Qualified to practice law in Georgia or another U.S. jurisdiction and in good standing.

5+ years of experience advising on marketing, advertising, sponsorship, promotional, digital marketing, or related commercial matters.

Strong knowledge of advertising law, claim substantiation, and FTC/NAD requirements.

Experience advising on promotions, sweepstakes, contests, and related regulatory requirements.

Working knowledge of FDA labeling regulations and current food law issues

Experience providing practical legal counsel to marketing and business teams.

Experience drafting and negotiating sponsorship, influencer, talent, agency, licensing, promotional, and other marketing-related agreements.

Strong judgment, communication, and stakeholder management skills.

Ability to translate complex legal issues into practical business guidance.

Ability to manage multiple priorities in a fast-paced environment.

Willingness to work from Coca-Cola's Atlanta headquarters.

What We Can Do for You

Inclusive Workplace: The Coca-Cola Company is committed to fostering an inclusive workplace. We value and celebrate diversity, which leads to a stronger, more competitive company that can better serve our customers and communities.

Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques.

Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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