What We Need:
The Business Development Manager plays a pivotal role in advancing Brady Corporation's strategic growth objectives and overall business success. This position is responsible for developing and expanding key customer relationships in tier-one retail, identifying new business opportunities, and driving revenue growth within targeted accounts. Through a deep understanding of customer challenges and market dynamics, the Business Development Manager delivers tailored solutions that create value, strengthen partnerships, and consistently exceed customer expectations.
This role reports directly to the Director of Strategic Retail Sales and can be based anywhere in the United States, operating under a fully remote work arrangement with approximately 50% travel.
As a key contributor to the organization's commercial success, the Business Development Manager is instrumental in penetrating and growing strategic accounts while fostering long-term customer loyalty. By cultivating strong relationships with decision-makers, uncovering emerging opportunities, and aligning Brady's solutions with customer objectives, this individual enhances customer satisfaction, strengthens the company's competitive position, and supports sustainable business growth. The impact of this role extends beyond revenue generation, contributing to market expansion, customer retention, and the achievement of the company's long-term strategic goals.
What You'll Be Doing:
Penetrate and grow a portfolio of tier-one retail accounts serving as the primary point of contact for customer relationships.
Develop and execute strategic account plans to drive revenue growth and achieve sales targets.
Build and maintain strong relationships with key stakeholders, understanding their business needs and providing tailored solutions.
Drive new logo acquisition through strategic prospecting and outreach.
What You Will Need To Be Successful:
Minimum of 6 years of Tier-one retail account management, business development or sales experience
A deep understanding of the key business and technology requirements of tier-one retailers
Proven ability to drive revenue growth and achieve sales targets
Strong communication and negotiation skills
Ability to build and maintain strong relationships with customers and internal stakeholders
Strategic thinking and problem-solving abilities
Proficient in CRM software and Microsoft Office Suite
Preferred Qualifications:
Bachelor's Degree in Business Administration, Marketing, or a related field
Experience selling to the NRF Top 100 Retailers
Experience selling scanning, print, mobility, voice, hardware and software products and services
Strong business acumen and understanding of market dynamics
Customer-focused mindset with a passion for delivering exceptional service
Ability to work independently and as part of a team
Comfortable approaching executive level contacts and successfully engaging them in the Brady value conversation
The annual base salary range for this position in California and New York (excluding most major metropolitan areas), Colorado, Connecticut, and Hawaii is $130,000 - $150,000. For Washington and most major metropolitan areas in New York and California, the annual base salary range is $130,000 - $150,000. Please note that this salary information serves as a general guideline. Brady Corp. considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education, training, key skills, and market and business considerations.
About Us: Who we are: Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars: Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems. Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services. From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits:
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
