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Adtech Manager

Insight Global • Durham, NC • 8h ago

Job Description

Metadata Ownership (End to End)

Own the enterprise campaign taxonomy and naming convention standard across brands,

business units, and channels - including campaign, tactic, placement, creative,

audience, and destination metadata.

Define and maintain the metadata schema and controlled vocabularies that flow from

planning tools through ad servers, DSPs, and site/CRM analytics into our data platform.

Build and operate the governance process: intake for new values, change control,

deprecation, and versioning. Publish the standard and keep it usable, not theoretical.

Establish automated validation and QA - pre-flight checks on trafficking sheets, in-

flight anomaly detection, and post-campaign reconciliation between agency reporting

and GSK's system of record.

Partner with Data Engineering to land clean, conformed metadata in Databricks and

Salesforce Data Cloud so that media, web, CRM, and Rx outcome data can be joined

reliably.

Serve as the arbiter when metadata disputes surface in measurement: diagnose where

the break occurred and drive it to permanent fix rather than manual patch.

Dynamic Content & Creative Optimization (DCO)

Own the technical design and operation of DCO programs: creative variant matrices,

decisioning rules, audience-to-message mapping, and modular asset structures.

Translate brand and omnichannel journey strategy into executable DCO logic -

including sequencing, suppression, frequency, and next-best-content rules across

programmatic display, endemic/HCP networks, EHR, and email.

Partner with brand, creative agencies, and Medical/Legal/Regulatory to ensure every

dynamic variant and every possible assembled combination is approved-claim compliant

and traceable to an approved asset ID.

Manage feed architecture for DCO - product, audience, geo, and @contextual feeds -

including data quality, refresh cadence, and failover behavior.

Design and run creative testing frameworks (multivariate, holdout, incrementality-

friendly designs) and turn results into standing optimization practice.

Define measurement at the variant level so that creative performance is attributable and

reportable, not anecdotal.

AdTech Platform & Vendor Support

Act as the primary technical liaison to media agencies and platform partners for

trafficking, tagging, integration, and troubleshooting.

Support and administer the ad tech stack: ad server, DSP and endemic platform

integrations, tag management, identity and onboarding, and clean room data exchange.

Own tagging architecture for paid media - impression, click, conversion, and view-

through - including consent-aware deployment and alignment with client privacy and

cookie governance standards.

Run partner onboarding: data specifications, file transfer and API setup, ID matching

approach, QA acceptance criteria, and ongoing SLA management.

Triage and resolve production issues across the media supply chain - discrepancies,

tag failures, feed breaks, mismatched IDs - with clear root cause and preventive action.

Maintain documentation, runbooks, and enablement materials so that agency and

internal teams operate the standard without dependence on a single person.

What Success Looks Like (First 12 Months)

A published, adopted metadata standard with measurable compliance across brands

and agency partners.

Reduced reconciliation effort and discrepancy rate between agency-reported and client

reported media performance.

At least one brand running production DCO with variant-level measurement and a

repeatable MLR-approved workflow.

Partner onboarding time measurably shortened through reusable specifications and QA

tooling.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Required

6+ years in ad operations, marketing technology, or digital analytics, with direct hands-

on ownership of campaign taxonomy and metadata governance.

Demonstrated experience designing or operating DCO / dynamic creative programs,

including feed and decisioning logic.

Working fluency with the ad tech stack: ad servers (CM360, Flashtalking or equivalent),

DSPs, tag management (Tealium or equivalent), and identity/onboarding platforms.

Proven track record managing agency and vendor relationships at a technical level -

writing specs, holding partners to them, and resolving integration issues.

Strong SQL and comfort working with data platforms (Databricks, Snowflake, or

equivalent); able to validate their own work in the data rather than relying on reported

dashboards.

Excellent written communication - this role produces standards and specifications that

other organizations must follow.

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