Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY
As the Associate, Consumer Experience (CX) you are the architect for bringing the brand to life by translating deep consumer, customer, and cultural understanding into compelling brand strategies and experiences that drive growth. Through impactful communications, distinctive brand identity, meaningful consumer engagement, and strong value propositions, you help shape how the brand shows up across the consumer journey. Working closely with both the brand Product Experience (PX) team and cross-functional teams, you ensure the brand's story, experiences, visibility, and investments work together to strengthen brand equity, create competitive advantage, and deliver business results.
KEY RESPONSIBILITIES
Consumer, Category & Customer (3C) Understanding
Support the development of consumer, category, and competitive understanding to inform brand strategy, communications, and consumer experience plans.
Execute campaign pre-testing, optimization, and learning plans to improve communications effectiveness and strengthen consumer engagement.
Contribute to audience strategy, consumer portraits, and journey mapping to improve consumer engagement across touchpoints.
Support in market campaign testing, optimization, and learning initiatives to enhance communications effectiveness and consumer impact.
Track and synthesize creative and campaign performance metrics to inform future brand-building decisions.
Brand Building Fundamentals
Support the development and activation of Brilliant Brand Fundamentals, including brand essence, big idea, brand territories, and foundational brand documents that guide consumer-facing strategies.
Execute consumer-facing creative assets and deliverables aligned to brand meaning, consumer funnel strategies, and brand territories, ensuring consistent and impactful brand experiences across key touchpoints.
Help bring brand territories to life through communications and experiences that build trust and transparency with cultural relevance while reinforcing a consistent brand identity across creative executions.
Unforgettable Communications & Agency Management
Execute campaign builds, brief development, creative activation plans, and promotions in alignment with defined brand strategy, ensuring connectivity and consistency across all consumer-facing touchpoints.
Lead execution of marketing communications across channels, including PR, influencer, social, CRM, community management, and owned digital experiences, while supporting audience activation and organic content development through media performance across planning, measurement, analytics, and optimization.
Partner with agencies of record to execute creative development and production, managing day-to-day workflows, timelines, deliverables, and cross-agency coordination to ensure alignment to briefs and business objectives.
Execute content creation, asset production, deployment, and maintenance of brand platforms and websites, ensuring content is current, accurate, and aligned with brand standards.
Partner with Product Experience (PX) for execution of new item support communications plans across channels.
Develop, coordinate, and distribute key brand documents and communications materials (e.g., brand growth plans, campaign details, touchpoint inputs), ensuring alignment, completeness, and timely delivery across stakeholders.
Support communications leadership through day-to-day coordination of activation plans, agency scope of work execution, exception requests, approvals, and cross-functional stakeholder alignment.
Unbeatable Value, Unmissable Visibility
Support execution of commercial portfolio and retailer-facing plans, ensuring brand priorities are reflected in market activation while coordinating planning adjustments and cross-functional alignment when investment changes occur.
Execute eCommerce and digital shelf strategies through PDP content updates, digital shelf deployment, SEO optimization, brand store enhancements, and ongoing maintenance of digital assets to ensure a consistent brand voice across platforms.
Lead execution of shopper marketing initiatives in partnership with Shopper Marketing, including campaigns, key visuals, promotional assets, and consumer-facing materials aligned to approved brand and portfolio direction.
Partner closely with Customer Development, Shopper Marketing, and cross-functional teams to coordinate activation plans, communications, and seamless execution across retail and digital touchpoints
Help ensure consumer-facing outputs, digital content, and shopper-facing experiences align with brand standards, communications objectives, and the overall consumer experience strategy.
Business Management
Supports monthly business planning process by providing communications effectiveness, media investment, ROI, media changes, new item communications, and changes related to category or competitive investment impacts to monthly business planning process.
Support development of budget inputs for portfolio innovation and renovation, partnering across functions to gather, validate, and align new item investment assumptions with business priorities.
Manage overall PFME budget including tracking and reporting for marketing campaigns and initiatives, monitoring spend against approved plans, identifying variances, and supporting effective investment management.
QUALIFICATIONS / CERTIFICATIONS
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
MBA preferred
In-depth knowledge of brand building management principles and practices.
Strong negotiation and relationship building skills
Strong research and strategic analysis skills
Ability to work independently, autonomously and adapt quickly to change to deliver results
Must have strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Basic financial acumen and understanding of calculating risk/return on business decisions.
Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
Proficient in Microsoft Office Applications
CRITICAL EXPERIENCES
At least 3-5 years of work experience in brand management, marketing, or a related field
Experience developing strategic plans, such as communication campaigns or commercialization strategies.
Proven track record in developing and executing high-impact brand campaigns and events.
Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
LI-NK1
Salary: $91,445.40 to $131,611.00 per year
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
Job Requisition: 418538
