Marketing Sr Analyst - CRM Operations

Lowe's • Mooresville, NC • 1h ago

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

Your Impact

The primary responsibility of this role is to support the Marketing Manager and Marketing lead by develop and implement marketing tactics that support the overall marketing strategy and vision. This individual assists the achievement of key business objectives, coordinates across marketing and across the organization to bring tactics to life across an omni-channel platform inclusive of multiple marketing channels. The Sr. Marketing Analyst has responsibility for aligning the Marketing priorities with key stakeholders and "activation partners" and builds consumer messaging in order to drive traffic and sales. This individual also demonstrates the ability to be a self-starter, create process and new steps from start to finish and requires minimal input to bring a marketing tactic to market. He/she also understands consumer motivations, media trends and competitive trends and makes informed recommendations to the marketing team and key stakeholders around how to drive traffic and deliver total company KPIs.

What You Will Do

Assists in the development and advancement of Lowe's marketing strategy by translating Category priorities into effective marketing and CRM tactics that are delivered on time, on budget, and on brand.

Facilitates campaign briefings and working sessions with Category partners to gather and consolidate promotional, product, inventory, business, and other inputs required for campaign execution.

Distributes campaign wireframes and leads the Category feedback process, ensuring priorities and requirements are accurately incorporated into Email, Push, SMS, and other CRM campaign execution.

Partners closely with CRM Strategy Leads and cross-functional stakeholders to translate Category priorities into actionable campaign plans that drive consumer relevance and engagement.

Manages multiple campaigns, projects, and stakeholders simultaneously, communicating timelines, deadlines, requirements, and process expectations while tracking outstanding inputs and proactively identifying execution risks.

Builds and maintains Email and Mobile AHA activity inputs and completes required campaign documentation, audience intake requests, and other operational requirements.

Proactively identifies and escalates missing priorities, conflicting feedback, inventory concerns, late inputs, and other issues that could impact campaign execution.

Designs and improves processes that solve complex campaign and organizational challenges with limited direction while leveraging cross-functional capabilities to maximize efficiency and ROI.

Interprets financial, business, campaign, and competitive market data and maintains an understanding of mass, digital, CRM, and emerging channels to support marketing decisions and ensure programs are delivered in alignment with business and corporate expectations.

Minimum Qualifications

Bachelor's degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable

1 Year Experience in Marketing or related field

Preferred Skills/Education

Experience in the Retail industry

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Lowe's

Go to Apply

Share this job

Similar Jobs

AIRCRAFT ENGINE MECHANIC (SMALL SHOP CHIEF) (TITLE 32)

Army National Guard Units • Salisbury, NC • 1h ago

Management & Administrative

Summary THIS IS A NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION. This National Guard position is for a AIRCRAFT ENGINE MECHANIC (SMALL SHOP CHIEF) (TITLE 32), Position Description Number D0417000 and is part of the N...

1h ago

Go to Apply

Regional Account Manager

Reynolds & Reynolds • Charlotte, NC • 14h ago

Management & Administrative

Professional Full Time Position Description Xzilon, a subsidiary of American Guardian Warranty Services, Inc. (AGWS) and an affiliate of Reynolds and Reynolds, is seeking a Regional Account Manager to join their team. As...

14h ago

Go to Apply

Sales Account Manager- NC/SC

UnitedHealth Group • Charlotte, NC • 14h ago

Management & Administrative

Requisition number: 2376377 Job category: Sales/Direct Selling Optum Home & Community Care, part of the Optum family of businesses, is creating something new in health care. We are uniting industry-leading solutions...

14h ago

Go to Apply

Sr. Account Manager - Strategic Accounts

Lowe's • Charlotte, NC • 14h ago

Management & Administrative

Purpose of Role: The primary purpose of this role is to drive sales for Lowe's largest regional pro customers at a faster rate than the general populace of Lowe's pro customers. This will be accomplished by building rela...

14h ago

Go to Apply

Sales Manager (Part Time)

Carter's/OshKosh • Charlotte, NC • 15h ago

Management & Administrative

If you are a CURRENT Carter's employee, do not apply via this external application. Search "Browse Jobs" in Workday to apply internally. Love what you do. Carter's Careers. As a Part Time Sales Manager, you will be the f...

15h ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • China Grove, NC • 15h ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

15h ago

Go to Apply

Regional Sales Manager - Mid-Market

Cornerstone onDemand • Charlotte, NC • 15h ago

Management & Administrative

Regional Sales Manager-Mid-Market Position Overview We are seeking a driven Mid-Market / Lower Enterprise Account Executive to manage a high-opportunity territory focused on organizations up to 5,000 employees . This rol...

15h ago

Go to Apply

Analytical Consultant

C.H. Robinson • Charlotte, NC • 18h ago

Management & Administrative

Remote Remote Kansas City, MO United States of America Full time R49295 C.H Robinson is seeking an Analytical Consultant who will serve as a strategic analytical partner to business leadership, transforming internal perf...

18h ago

Go to Apply

Administrative Assistant

Adecco US, Inc. • Harrisburg, NC • 21h ago

Management & Administrative

Administrative Assistants - Temp to Perm Location: Harrisburg, NC Pay: $19 per hour Schedule: Monday-Friday, 8:30 AM - 5:00 PM We are seeking two Administrative Assistants to join a growing team in Harrisburg, NC. These...

21h ago

Go to Apply

Chief Engineer (SAN infrastructure & Data Protection platform)

U.S. Bank • Charlotte, NC • 21h ago

Management & Administrative

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak...

21h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)