Field Marketing Manager

EPAM Systems • San Francisco, CA • 4h ago

Drive high-impact marketing strategies and accelerate pipeline growth across North America.

Join our North American marketing team in a high-impact role covering a defined U.S. territory. You serve as the primary field marketing partner for your region - working closely with regional, industry and sales leadership to translate business priorities into focused marketing programs. These initiatives strengthen client relationships, create new opportunities and accelerate pipeline.

This collaborative role requires a marketer who understands what matters most to the business. You prioritize where marketing can have the greatest impact and execute across field programs, account-based marketing, executive engagement and deal support. At EPAM Systems, we empower you to build a strong local market presence and turn complex technology concepts into compelling business narratives.

Req#1054527395

Responsibilities

Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities

Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients

Lead field marketing support across the business in your territory

Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives

Design and execute account-based marketing programs - including targeted campaigns, personalized content and executive engagement

Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities

Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact

Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering

Measure marketing performance based on business impact - including account engagement, pipeline creation, opportunity progression and ROI

Capture and amplify client success stories in partnership with account teams and the broader marketing organization

Requirements

Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries

Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans

Background in supporting a geographic sales territory or portfolio of enterprise accounts

Understanding of account-based marketing and experience developing account-specific programs in partnership with sales

Success in developing executive events, hospitality programs and other high-touch field marketing experiences

Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools

Capability to translate technical and industry concepts into clear marketing narratives for executive audiences

Project management and prioritization skills to balance strategic account programs, events and changing business needs

Bachelor's degree in marketing, communications or a related field

We offer

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

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