Email Marketing Coordinator
JOB SUMMARY
Intertek is searching for a Email Marketing Coordinator to join our team based out of our Boxborough, MA. This is a fantastic opportunity to grow a versatile career in marketing!
Intertek is continually innovating and evolving to reduce risk for consumers, brands and organizations in every sector and industry around the world. We go beyond Testing, Inspection and Certification of products: we are a Total Quality Assurance Provider to industries worldwide. Our Purpose: Bringing quality, safety, and sustainability to life
The Email Marketing Coordinator is responsible for the coordination, development, execution, and performance measurement of email marketing campaigns that support profitable growth, lead generation, customer engagement, and awareness of Intertek's services and brands.
This position will work collaboratively with Business Line Marketing Managers and other stakeholders (including HR, IT, Group Comms, and senior leadership as needed) to create and distribute targeted email communications to customers, prospects, and internal audiences. The Email Marketing Coordinator will manage campaigns from initial planning through deployment, reporting, and optimization.
Examples of Work
Collaborates with Marketing Managers to plan email campaigns that support business priorities, service launches, events, webinars, thought leadership content, and lead-generation programs.
Manages the development and execution of email campaigns from initial request through content development, audience selection, production via Acoustic (external email service provider), testing, approval, deployment, and performance reporting.
Maintains an email marketing calendar in Outlook to coordinate campaign schedules, deadlines, audience communications, and business priorities.
Writes, edits, formats, and proofreads email content, including subject lines, headlines, body copy, calls to action, and preview text.
Builds email campaigns within Intertek's email marketing platform using approved templates, brand standards, and established best practices.
Coordinates with designers, writers, subject matter experts, agencies, and other stakeholders to obtain the content and creative assets required for each campaign.
Manages audience segmentation and distribution lists to ensure campaigns reach the appropriate customers, prospects, industries, job functions, and geographic markets.
Performs quality assurance testing before campaign deployment, including the review of links, images, formatting, personalization, audience criteria, tracking codes, and mobile responsiveness.
Ensures email campaigns follow Intertek brand guidelines, internal approval processes, data privacy requirements, and applicable email marketing regulations.
Develops and executes A/B tests involving subject lines, content, calls to action, send times, audience segments, and other campaign elements.
Tracks and evaluates campaign performance using metrics such as delivery rate, open rate, click-through rate, conversion rate, unsubscribe rate, engagement, leads generated, and sales follow-up activity.
Creates campaign reports and dashboards that communicate results, identify trends, and provide recommendations for improving future campaigns.
Maintains accurate campaign, contact, and engagement information within applicable email marketing, customer relationship management, and reporting systems.
Maintains an organized library of email templates, campaign assets, reports, distribution lists, and best-practice documentation.
Recommends and implements policies, procedures, templates, and processes that improve campaign quality, efficiency, consistency, and measurable results.
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
Two to five years of experience in email marketing, digital marketing, marketing communications, or a related discipline, preferably within a business-to-business environment.
Experience developing and distributing email marketing campaigns using a marketing automation or email marketing platform.
Familiarity with platforms such as Acoustic, Adobe design software, or similar systems.
Understanding of email marketing metrics, campaign reporting, audience segmentation, lead generation, A/B testing, and marketing performance analysis.
Strong writing, editing, proofreading, and verbal communication skills.
Working knowledge of HTML and email-template formatting is preferred.
Familiarity with customer relationship management systems, lead-management processes, landing pages, web analytics, and campaign tracking is preferred.
Understanding of email deliverability, permission-based marketing, data privacy, and applicable email marketing regulations.
Excellent project management and organizational skills, with demonstrated success managing multiple campaigns, deadlines, and priorities simultaneously.
Strong attention to detail and commitment to accuracy, particularly when reviewing audience selections, links, content, campaign settings, and performance data.
Ability to interpret marketing results and translate campaign data into practical recommendations.
Self-motivated, resourceful, and able to manage projects from initial planning through execution and reporting.
Ability to work independently and collaboratively across multiple functions, business lines, and geographic regions.
Strong interpersonal skills and the ability to communicate effectively with employees at all levels of the organization.
Comfortable managing changing priorities and working in a fast-paced environment.
Ability and willingness to travel occasionally, as business needs require.
Intertek: Total Quality. Assured.
Intertek is a world leader in the Quality Assurance market, with a proven, high-quality business model and a global network of customer-focused operations and highly engaged subject matter experts. With passion, pace, and precision we work to exceed our customers' expectations, while engaging with our employees to be 10X in their performance and professional growth.
Intertek is a drug-free workplace. As a condition of employment, certain positions may be required to pass a pre-employment drug test based on the @type of work that will be performed.
We Value Diversity
Intertek's network of phenomenal people are our greatest assets, and the diversity they bring fuels our success. Intertek is an Equal Employment Opportunity Employer that values inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.
For individuals with disabilities who would like to request accommodation, or who need assistance applying, please email intertekhrusa@intertek.com or call 1-877-694-8543 (option #5) to speak with a member of the HR Department.
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*Intertek does not accept unsolicited approaches from agencies and will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
