Senior Business Strategy and Activation Director

The Trade Desk, Inc. • New York, NY • 6h ago

The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you.The NAMER Business Strategy and Activation team is seeking a Senior Director, Business Strategy and Activation to lead the strategy and operating model for our Agency business. This leader will serve as a senior strategic partner to GTM Sales and Client Services leadership and will play a central role in shaping how the business prioritizes opportunities, evaluates performance, and executes against commercial goals.The role sits within the Global Revenue Operations organization. Business Strategy and Activation is responsible for translating commercial priorities into clear plans, scalable processes, and measurable outcomes. The team connects strategy, data, operating discipline, and execution to improve field productivity and accelerate growth.In this role, you will partner closely with senior Agency leaders to define priorities, establish the rhythm of the business, and build the infrastructure needed to support a growing and evolving organization. You will identify trends within the book of business, surface risks and opportunities, and convert data into clear recommendations that influence commercial strategy and leadership decisions.This is a builder role. The right candidate will be comfortable creating structure where little exists, testing and refining new approaches, and moving from strategy to execution without waiting for perfect information. Success requires strong agency knowledge, sound business judgment, analytical depth, and the ability to lead through influence in a complex organization.What you will do Serve as the senior strategy and operations leader for the Global Agency Business Development organization, partnering with executive leadership to define priorities, improve operating effectiveness, and drive execution against growth goals. Shape the Agency business strategy, including market priorities, growth opportunities, client and partner segmentation, resource allocation, and performance management. Establish and lead the rhythm of the business, including forecasting, pipeline reviews, performance analysis, leadership meetings, planning cycles, and accountability mechanisms. Partner with Business Intelligence and Analytics teams to uncover trends, seasonality, client behavior, and performance patterns across agencies, holding companies, regions, and advertiser portfolios. Translate commercial data into clear insights and recommendations that help leadership understand performance, diagnose underlying drivers, identify emerging risks, and act on growth opportunities. Build scalable operating infrastructure for the Agency business, including processes, governance models, decision frameworks, reporting, and tools. Lead complex, cross functional initiatives spanning Sales, Client Services, Marketing, Product, Finance, Legal, Training, Sales Strategy, and Business Intelligence. Represent the needs of the NAMER Agency commercial organization in the design of global and regional processes

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