Growth Marketing Manager

Insight Global • Bellevue, WA • 1d ago

Job Description

Our client is seeking a Growth Marketing Manager to help accelerate customer acquisition, build strategic partnerships, and expand their brand presence through digital marketing, webinars, and in-person events nationwide.

The Growth Marketing Manager will own and execute growth initiatives designed to drive qualified leads, increase conversions, and enhance the prospective client experience. This individual will work closely with attorney partners, content partners, and internal stakeholders to develop scalable growth programs that attract high-caliber professionals seeking immigration services.

The ideal candidate has experience in growth-stage companies and a proven track record of acquiring customers through targeted marketing campaigns, partnerships, webinars, events, and digital channels. Experience marketing directly to consumers (B2C) is highly preferred.

Growth Strategy & Customer Acquisition

Develop and execute growth marketing strategies that drive qualified leads and customer acquisition.

Create and optimize targeted campaigns across digital marketing channels, with a strong emphasis on LinkedIn.

Build, manage, and continuously improve marketing funnels to increase conversion rates.

Analyze campaign performance and make data-driven recommendations to improve ROI.

Partnerships & Business Development

Establish and manage relationships with attorney partners to support lead generation and brand awareness initiatives.

Identify and cultivate partnerships with content creators, industry influencers, communities, and organizations that can help expand reach and drive growth.

-Develop co-marketing opportunities that generate demand and position EB1A Experts as a market leader.

Events & Webinar Management

Plan, organize, and execute virtual webinars featuring immigration attorneys and industry experts.

Coordinate in-person events across major U.S. markets to engage current clients, prospects, and referral partners.

Manage event promotion, attendee acquisition, registration campaigns, follow-up communications, and post-event reporting.

Ensure a high-quality attendee experience that strengthens engagement and conversion.

Campaign Execution

Launch and manage multi-channel marketing campaigns designed to drive consultations, demos, and client engagement.

Collaborate with content partners and internal teams to develop marketing assets and messaging.

Segment target audiences and develop personalized outreach strategies.

Test new acquisition channels and scale successful programs.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

5+ years of experience in Growth Marketing, Demand Generation, Performance Marketing, or Customer Acquisition.

Proven success growing customer acquisition for a B2C business.

Experience developing and executing digital marketing campaigns across multiple channels.

Strong experience with LinkedIn as a customer acquisition and lead generation platform.

Experience owning webinar programs, virtual events, and/or in-person marketing events.

Strong analytical skills with the ability to interpret data and optimize campaign performance.

Excellent communication and stakeholder management skills.

Preferred

Experience working for venture-backed, Series A, Series B, or growth-stage companies.

Experience at companies that have achieved product-market fit and are focused on scaling growth.

Background in professional services, legal services, immigration services, creator businesses, or technology-enabled services.

Experience building strategic partnerships and co-marketing programs.

Familiarity with CRM and marketing automation platforms.

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