Marketing Program Manager, Fulfilled by Staples

Staples • Framingham, MA • 22h ago

Staples is business to business. You're what binds us together.

Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you will be doing:

Develop targeted campaigns using customer insights to drive repurchase, growth, and retention.

Define customer targets, forecast campaign impact, and prioritize initiatives based on business value.

Create messaging strategies grounded in customer wants, needs, and behaviors.

Partner with channel owners and cross-functional teams to activate cohesive campaigns across email, SMS, digital media, direct mail, and site touchpoints.

Expand the library of personalized messages and experiences across customer touchpoints.

Lead SMS and direct mail strategies designed to deliver profitable return on investment.

Build and execute test-and-learn plans, scaling initiatives that demonstrate strong results.

Oversee tactical execution to ensure campaigns are delivered accurately and on time.

Partner with Customer Analytics to establish measurement plans and KPIs, evaluate campaign performance, and translate findings into action.

Collaborate with senior leaders and internal and external stakeholders to align marketing strategies with broader business priorities.

Support innovation and continuous improvement by helping advance new marketing technologies, methods, and ways of working.

What You Bring to the Table:

A customer-first mindset and the ability to translate data and insights into clear marketing strategies.

Strong cross-functional collaboration skills with the ability to build alignment and move shared priorities forward in a matrixed environment.

Excellent written and verbal communication skills, with the confidence to communicate complex marketing strategies to varied audiences.

Strong project management, organization, and attention to detail.

Ability to work independently and collaboratively across multiple internal teams.

Adaptability and sound judgment when priorities, timelines, and business needs change.

Ability to manage multiple projects and deadlines simultaneously.

What's needed: Basic Qualifications:

5+ years of related professional experience, including experience managing multiple priorities and meeting deadlines.

Experience supporting or managing marketing campaigns, programs, or customer-focused initiatives.

Strong proficiency with Microsoft Office, including Excel and PowerPoint.

Preferred Qualifications:

Bachelor's degree in Marketing, Communications, or equivalent work experience.

Previous customer marketing experience, including campaign strategy, targeting, personalization, or lifecycle marketing.

Experience working with customer data, analytics, campaign measurement, and KPIs.

Experience activating campaigns across multiple channels such as email, SMS, digital media, direct mail, and website experiences.

We Offer:

Inclusive culture with associate-led Business Resource Groups

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. ?The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity. ?

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.

Management & Administrative

United States No Clearance Needed Fully remote Corporate Operations & Support Services Overview GovCIO is seeking a Sr. Subcontracts Manager to join our team-oriented, customer-focused Procurement Department supporti...

12h ago

Go to Apply

Customer Service Representative

Robert Half • Burlington, MA • 12h ago

Management & Administrative

Description We are looking for a Customer Service Representative to join an on-site team in Burlington, Massachusetts in a long-term contract positionThis role is ideal for someone who brings relevant experience and an a...

12h ago

Go to Apply

Customer Service Specialist CBS

Baylor Scott & White Health • Boston, MA • 12h ago

Management & Administrative

About Us Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott & White is the largest not-for-profit healthcare system in Texas that empowers yo...

12h ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Attleboro, MA • 12h ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

12h ago

Go to Apply

Part Sales Manager - Part Time

AutoZone, Inc. • Attleboro, MA • 12h ago

Management & Administrative

12h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)