As a senior associate focused on Ultra High Net Worth (UHNW) and Family Office marketing for the U.S. Private Bank, you will work with the UHNW / Global Family Office marketing team and business partners to develop marketing strategies, drive priority initiatives, plan, execute and measure key strategic projects and marketing campaigns, and solve day-to-day business issues. You will also help drive the adoption of next-generation marketing tools and strategies, including the use of generative AI, to elevate our client engagement and position J.P. Morgan as a leader in marketing innovation. The UHNW / Family Office marketing team is focused on expanding the firm's reach, deepening client engagement, and driving business growth within the UHNW space.
At J.P. Morgan Private Bank, we are committed to harnessing the power of Generative AI to transform our marketing capabilities. We seek candidates who are passionate about experimenting with the latest Gen AI tools and eager to help shape the future of marketing in a rapidly evolving industry. If you thrive on staying ahead of emerging trends, enjoy hands-on experience with cutting-edge technology, and are excited to collaborate with a team of innovative thinkers, this is an opportunity to help shape what's next.
Job Responsibilities
Spearhead the development, execution, and launch of dynamic, targeted marketing campaigns and nurture journeys for UHNW clients and prospects that highlight J.P. Morgan Private Bank's breadth, capabilities, and solutions and demonstrate how they can benefit UNHW families. (e.g., build targeted digital webpages, email newsletters, LinkedIn advertisements)
Partner with marketing and business partners to develop and execute end-to-end marketing strategies for strategic focus areas (e.g. develop value proposition, build web landing page, manage post-event follow-up), using generative AI and advanced marketing technologies to enhance campaign effectiveness, personalization, and operational efficiency.
Measure marketing campaign performance and optimize for maximum results. Build and maintain readouts; monitor KPIs, identify insights, and recommend optimizations across channels, creative, audiences, and journeys.
Project manage an end-to-end strategy to drive the creation, research, and amplification of our flagship client survey and report-partnering with business and content teams to ensure methodological rigor and turn research findings into actionable marketing narratives, campaign content, and executive-ready presentations.
Track competitor and peer activity in the UHNW/family office space; synthesize trends, positioning, messaging, channel strategies, and implications for marketing planning.
Partner with business intelligence, analytics, and technology teams to identify the strategic framework for interest tagging and measurement and reporting, and create segmented target lists for marketing campaigns
Required Qualifications, Capabilities, and Skills
4+ years of marketing strategy experience
Bachelor's degree
Strong project and people management skills
Excellent written and oral communication skills with an ability to deliver messages clearly and succinctly
Ability to manage multiple tasks, meet deadlines, and maintain high standards under time pressure
Experimental mindset with a willingness to test, learn, and scale new marketing approaches, especially applications of Generative AI
Strong analytical skills with experience translating data into insights and recommendations (comfortable tracking against KPIs, and marketing funnel measurement)
Preferred Qualifications, Capabilities, and Skills
A strong business acumen, preferably in the UHNW (ultra high net worth) Wealth Management space.
A roll-up-your-sleeves, go-getter and a structured thinker who connects channel-level tactics to the broader marketing and business picture.
Skilled and comfortable working in a highly matrixed organization.
Track record of driving innovation and measurable business results.
Familiarity with developing competitive briefs, market scans, and positioning summaries.
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
Base Pay/Salary
New York,NY $90,250.00 - $145,000.00 / year
