Associate Product Marketing Manager

Atricure, Inc. • Mason, OH • 2h ago

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

The Associate Product Marketing Manager - Cardiac Surgery is responsible for marketing and lifecycle management of Concomitant Surgical Ablation products. This role requires basic market and clinical knowledge, including active engagement in surgical cases with sales partners to deeply understand therapy adoption, clinical workflows, and customer needs.

The role leads cross-functional collaboration to develop and execute data-driven marketing strategies, support new product and clinical program expansion, and optimize full product lifecycle performance. The Associate Product Marketing Manager partners closely with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure effective commercialization, compliance, and sustained growth.

This individual serves as a key voice of the customer and business leader, influencing strategy, representing Product Marketing on cross-functional teams, and driving innovative solutions to complex challenges across the franchise.

ESSENTIAL FUNCTIONS OF THE POSITION:

Develop foundational expertise in target markets, clinical applications, and therapy adoption; support surgical case observations to gather insights and build clinical awareness

Support building and maintaining relationships with physicians, clinicians, hospitals, and KOLs; assist with voice-of-customer efforts and incorporate insights into marketing deliverables

Assist in developing franchise strategy inputs and execute product roadmap initiatives, including go-to-market plans, segmentation, positioning, and patient-focused messaging

Support execution of marketing programs across channels (education, tradeshows, digital, social) and align with field sales to drive awareness and adoption

Contribute to product lifecycle management activities, coordinating cross-functional inputs across R&D, Clinical, Regulatory, Quality, and Operations

Support product and data launch execution, ongoing commercialization, and pipeline-related activities

Collect and analyze data and analytics to support strategy development, performance measurement, and decision-making

Monitor competitive landscape and support translation of insights into actionable recommendations

Ensure all marketing activities adhere to regulatory and quality standards; support review and approval processes for materials and content

Assist in identifying and implementing process improvements and problem-solving efforts across functional areas

Contribute to broader portfolio and strategic planning initiatives through analysis and executional support

Participate in and support cross-funct

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