Associate Product Manager- Clinical Insights

BD (Becton, Dickinson and Company) • Covington, GA • 1d ago

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Associate Global Product Manager will be responsible for supporting the utilization strategy, development, marketing and performance of the ArcticGel Pads and Arctic Sun Vital Insights Portal ensuring adoption and success on a worldwide scale.

This person will support all aspects of product life cycle and will be responsible for developing a deep clinical understanding of internal/external customer needs including therapy prescribing habits, identifying and driving prioritized product enhancements, strategic positioning, as well as supporting the development of go-to-market strategies for various regions while maintaining brand consistency and integrity.

Key Responsibilities Include:

Support development and execution of product marketing strategies across the product lifecycle to drive market awareness, adoption, and profitable growth

Conduct market, customer, and competitive analyses to identify trends, unmet needs, and opportunities that inform product strategy and commercialization

Develop and maintain compelling product positioning, messaging, and value propositions grounded in clinical, economic, and customer value

Partner cross-functionally with Sales, Clinical, R&D, Quality, Supply Chain, Operations, Regulatory, and Marketing Communications to align on product initiatives and ensure execution against business objectives

Contribute to go-to-market strategy and product launch execution, including launch readiness, cross-functional coordination, and sales enablement

Support development and maintenance of commercial tools and collateral (e.g., sales presentations, training materials, customer-facing content) to support field effectiveness and customer engagement

Monitor product performance, market dynamics, and customer feedback to identify opportunities for optimization and continuous improvement

Support development of product strategy, roadmap, and prioritization of enhancements based on customer insights, competitive landscape, and business priorities

Assist with forecasting, demand planning, and SKU/inventory management to support product availability and financial performance

Enable field success by ensuring sales teams are equipped with effective tools, training, and insights to drive product utilization

Support execution of marketing campaigns and content development aligned to commercial objectives and growth priorities

Build and maintain relationships with key customers, internal stakeholders, and Key Opinion Leaders (KOLs) to strengthen market understanding and inform decision-making

Collaborate across teams to enhance the customer experience, proactively address issues, and ensure timely delivery of high-quality solutions

Minimum Requirements:

· Bachelor's degree in Business Administration, Marketing, Communications or equivalent required.

· 1+ years experience developing and implementing successful marketing campaigns or sales experience preferred.

· Strong project management skills with attention to detail and follow through preferred

· Excellent interpersonal and communication skills.

· Ability to effectively communicate complex concepts to others.

· Proficiency in Microsoft Office Suite.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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