Director, Strategic Marketing - Thermal Management

Vertiv Corporation • Westerville, OH • 1h ago

Job Description

POSITION SUMMARY

The world depends on data we power and cool . Vertiv is a global leader in critical digital infrastructure for applications in data centers, communication networks, and commercial and industrial environments. The AI revolution is rewriting the rules of digital infrastructure, demanding solutions that move as one. Vertiv delivers end-to-end infrastructure where power, cooling, IT, and services work in unison. With our industry-leading innovative technologies and global services network, we are fueling the revolution of the digital world - keeping technology ecosystems running efficiently and without interruption. Built for multiple compute generations ahead, Vertiv empowers customers to stay resilient, optimized, and future-ready. As a publicly traded, S&P 500 company (NYSE: VRT), Vertiv operates globally, serving customers in over 130 countries with $10.2 billion in sales.

To enable our continued leadership position, we are seeking a Director, Strategic Marketing - Thermal Management to lead global marketing efforts for our Thermal Management business unit's products, technologies, and end-to-end systems. This role serves as the primary strategic voice for the portfolio, combining deep expertise in customer applications, industry trends, competitive intelligence, and go-to-market execution. As a member of the Global Marketing Leadership Team and Portfolio Marketing Center of Excellence, the Director serves as the Marketing lead partner for the Thermal management business unit with end-to-end accountability for marketing strategy, product positioning, technology messaging, launch and campaign execution to enable the business unit performance. This is an onsite position at our Global Headquarters in Westerville, Ohio.

RESPONSIBILITIES

Own the Thermal business unit product and technology relationship within Marketing and lead the holistic positioning, value proposition, solutions and marketing initiatives across all Thermal Management product lines (high-density liquid cooling, direct expansion, chilled water, heat rejection, and thermal controls and monitoring software).

Develop comprehensive product launch and program plans for new and existing solutions that deliver on our multilayer offering position of products, end-to-end systems, converged infrastructure and services.

Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Thermal management.

Own product, systems, and solutions messaging & expertise that drive campaigns driving depth of knowledge in external communications, promotion and sales enablement.

Collaborate with colleagues in marketing - across brand, communications, digital/web, demand generation, and other business unit marketing leaders - to deliver on marketing objectives.

Understand market trends, industry trends, and competitive landscape to shape positioning strategy.

Track and provide offering trend analysis and insights to Marketing and Global Product Management teams.

Collaborate with global and regional products and sales teams to deliver sales enablement materials and tools.

Assist in creating go-to-market strategies and tactics to effectively position and sell the portfolio.

Present portfolio marketing initiatives, plans and outcomes to Executive and Senior leadership and cross functional teams.

Support regional marketing programs for pipeline creation, market growth opportunities and customer engagement.

Lead and develop a team of product marketing professionals to ensure world-class ex

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