Performance Marketing Manager, Global

Coinbase • Annapolis, MD • 2h ago

Ready to do the most impactful work of your career? Athttps://www.coinbase.com/careers.

As a Performance Marketing Manager on the Growth Marketing team within the https://www.coinbase.com/careers/product-groups group, you'll own Coinbase's global performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets. You'll scale our customer base and revenue through data-driven, full-funnel acquisition strategies, building the playbooks and measurement frameworks that connect channel performance to downstream business outcomes.

What you'll do:

Own end-to-end strategy and execution across global paid performance channels (Google Ads, Meta, TikTok, and mobile UA) to hit aggressive new user acquisition and efficiency targets.

Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets.

Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.

Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.

Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights, risks, and opportunities to leadership.

Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Required Skills and Experience:

5+ years of hands-on performance marketing experience with expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.

Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.

Demonstrated experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g., Zapier, n8n, Make, Retool) to proto@type custom agents and AI-driven workflows that accelerate growth experimentation and scale campaigns.

Proficiency with BI tools (e.g., Looker, Hex, Tableau) and a demonstrated experimentation mindset, with experience building and launching tests, interpreting results, and making data-grounded decisions.

Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing; B2C experience required, fintech or crypto preferred.

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$140,080-$200,900 USD

Similar Jobs

Access Services Sched Spec 1

Baylor Scott & White Health • Annapolis, MD • 27min ago

Management & Administrative

About Us Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott & White is the largest not-for-profit healthcare system in Texas that empowers yo...

27min ago

Go to Apply

Senior Territory Sales Manager-Building Industry

Henkel • Baltimore, MD • 1h ago

Management & Administrative

Senior Territory Sales Manager-Building Industry Adhesive TechnologiesSalesVarious locationsFull TimeRegular About this position At Henkel, you'll be part of an organization that's shaping the future through innovation,...

1h ago

Go to Apply

Product Marketing Manager, Prediction Markets

Coinbase • Annapolis, MD • 2h ago

Management & Administrative

Ready to do the most impactful work of your career? Athttps://www.coinbase.com/careers. Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in spor...

2h ago

Go to Apply

customer service

Family Dollar • Baltimore, MD • 4h ago

Management & Administrative

We're seeking a Customer Service Associate to join our team and deliver a great shopping experience for every customer. Duties include, but are not limited to, the following: Assist customers with questions and recommend...

4h ago

Go to Apply

Electrical Services Specialist

Siemens • Laurel, MD • 5h ago

Management & Administrative

Job Family: Buildings Req ID: 517016 Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we...

5h ago

Go to Apply

1741 - Operations Analyst

SOLUTE Careers • Fort Meade, MD • 12h ago

Management & Administrative

Sigma Defense is seeking an Operations Analyst to join our team at Ft. Meade, MD. Equal Opportunity Employer/Veterans/Disabled: Sigma Defense Systems is an Equal Opportunity Employer. All qualified applicants will receiv...

12h ago

Go to Apply

customer service associate II

Dollar Tree • District Heights, MD • 12h ago

Management & Administrative

Your positive, friendly disposition and eagerness to get things done make you the right person for our Customer Service Associate II position. Join our team today and let's create an inviting shopping experience for our...

12h ago

Go to Apply

Endpoint Management Systems Engineer - TS/SCI with Polygraph

General Dynamics Information Technology • Annapolis Junction, MD • 17h ago

Management & Administrative

Req ID: RQ225046 Type of Requisition: Regular Clearance Level Must Be Able to Obtain: Top Secret SCI + Polygraph Public Trust/Other Required: None Job Family: IT Infrastructure and Operations Skills: Endpoint Management,...

17h ago

Go to Apply

Cybersecurity Analyst (Risk Management Framework) - TS/SCI w/ Polygraph

General Dynamics Information Technology • Annapolis Junction, MD • 17h ago

Management & Administrative

Req ID: RQ225642 Type of Requisition: Regular Clearance Level Must Be Able to Obtain: Top Secret SCI + Polygraph Public Trust/Other Required: None Job Family: Cyber and IT Risk Management Skills: Information Assurance,In...

17h ago

Go to Apply

Customer Service Associate - Temporary

Walgreens • Baltimore, MD • 17h ago

Management & Administrative

1863719BR Title: Customer Service Associate - Temporary Job Description: Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous,...

17h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)