Branch Go-to-Market Activation Program Management Lead, VP

Citigroup • San Francisco, CA • 1d ago

In support of the Branch Network strategy and investments, the Branch Network Go-to-Market Strategy Program Management Lead will play a key role in supporting programs and initiatives tied to driving growth across the Branch Network. Core to this will be responsibility for driving forward a disciplined model for branch activation, local events and community engagement aimed at driving business growth, brand awareness and deeper connectivity between Citi's Branch teams and the communities they serve. This individual will partner across the Branch Network, Network Distribution, Marketing, Public Relations, Wealth, Business Banking, Consumer Analytics and Community Engagement teams to support effective execution of an interdisciplinary program.

Responsibilities:

Supports cross-functional program to amplify and build upon Citi's Activation and hyper local engagement strategy through in partnership with the Small Business, Wealth, Community Relations, Public Relations, Real Estate and Branch teams

Delivers against go-to-market strategies to ensure disciplined execution, accountability and returns against key Branch Network programs, including de novo / renovation investments and LMI / Community engagement

Understands and documents client needs relative to areas of investment, leveraging internal partners and field expertise to develop programs that will resonate and drive value for our stakeholders

Engages with sales leaders to understand and meet branch needs when supporting business growth, engagement and brand awareness through activation strategies

Supports planning, directing and coordination of day-to-day activities tied to a portfolio of programs.

Ensures all stakeholders are identified and included in scope definition activities and understand the program schedule and key milestones. Monitors program commitment from those assigning resources.

Escalates program risks to the Program Director, or Program Sponsor, when appropriate.

Appropriately assesses risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

5-8 years of experience in Go-to-Market planning/execution. Sales and Service, Client Experience Strategy or a relevant field

Consistently demonstrates clear and concise written and verbal communication

Demonstrated relationship management skills with the ability to influence key stakeholders.

Advanced knowledge of MS Office applications

Experienced presentation skills.

Negotiating skills and ability to influence internal partners

Ability to manage complex programs

Strong orientation to and ability to manage metrics

Strong organization, presentation and communication skills

Education:

Bachelor's/University degree or equivalent experience

Job Family Group:

Project and Program Management

Job Family:

Program Management

Time Type:

Full time

Primary Location:

San Francisco California United States

Primary Location Full Time Salary Range:

$129,840.00 - $194,760.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Sep 05, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents - AI Notice and Right (https://tbcdn.talentbrew.com/company/287/cms/v3/docs/policies/Illinois\Career\Supplement_a11y.pdf)

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .

View Citi's EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy) and the Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) poster.

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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