Ecommerce Digital and Product Marketing Manager

Robert Half • Mooresville, NC • 5h ago

Description We are looking for an Ecommerce Digital and Product Marketing Manager to lead the growth of our online presence and strengthen how our products are represented across digital channels in Mooresville, North Carolina. This role combines commercial thinking with hands-on product marketing, requiring someone who can translate technical product details into clear, persuasive content that supports customer decision-making. The ideal candidate will partner across teams to improve digital merchandising, elevate brand presentation, and create a consistent, high-quality online customer experience.

Responsibilities:

Drive online sales performance by developing and executing digital product marketing strategies that expand visibility and improve conversion across ecommerce platforms.

Build accurate, persuasive, and well-structured product content that highlights key features, benefits, and use cases for floor care and pool product lines.

Collaborate with engineering, sales, suppliers, and marketing partners to gather product insights and ensure digital materials reflect current specifications and market needs.

Manage product presentation across online channels to maintain a strong brand image, consistent messaging, and a strong customer experience.

Analyze ecommerce and campaign performance to identify trends, refine content, and recommend improvements that support revenue growth.

Oversee digital merchandising initiatives, including assortment presentation, content updates, and optimization of product detail pages.

Translate technical information into customer-friendly messaging that helps buyers understand value, functionality, and differentiators.

Support broader brand and content marketing efforts by aligning product storytelling with company goals and audience expectations. Requirements - Experience in product marketing, digital marketing, ecommerce, or a closely related discipline.

Demonstrated ability to create compelling product content that balances technical accuracy with strong commercial appeal.

Background collaborating with cross-functional teams such as sales, engineering, suppliers, and marketing stakeholders.

Knowledge of B2B marketing principles, brand positioning, and content development for digital channels.

Strong communication skills with the ability to explain product details clearly to both internal teams and customers.

High attention to detail and a commitment to maintaining accuracy across product information and online content.

Ability to manage multiple priorities effectively in a fast-paced, deadline-driven environment. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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