Digital Marketing Specialist - Account Manager - Lancaster, PA

WebpageFX Inc. • Lancaster, PA • 5h ago

About the Role

WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.

The Qualifications: Who You Are

Education:

A Bachelor's Degree: All majors welcome!

GPA: 3.4 or above

Related Experience and Skills:

Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role

General knowledge of SEO

Outstanding customer service skills

Strong verbal and written communication skills

Presentation skills

Experience at a marketing/advertising agency (a bonus!)

Tools/Technical Skills:

Excel/Google Suite

General knowledge of Google Ads and Analytics

General knowledge of HTML

Qualities and Traits:

You're interested in the web, and like keeping up with new technology

You're professional, dependable, and self-motivated

You take pride in your work and always strive for high-quality results

You work with urgency and enjoy getting things done

You're proactive when it comes to solving problems

You're a lifelong learner, and are always looking to stretch and grow your skills

You love thinking both creatively and analytically, and love using data to make decisions

If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

The Job Responsibilities: What You'll Do

Client Relationship Management

(About 40% of your day)

Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success

Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Marketing Campaign Strategy & Execution

(About 35% of your day)

Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives

Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets

Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic

Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date

Performance Analysis & Reporting

(About 15% of your day)

Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization

Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations

Marketing Research & Testing

(About 10% of your day)

Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making

Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

Initial training to learn foundational hard skills over the first few months on the job

Ongoing advanced training sessions from industry experts as you progress further in your role

Regular team Lunch-and-Learns in ouron-site training amenities

Career Growth and Upward Progression Paths

All our roles include a built-in, upward promotional path within WebFX

Merit-based promotions are abundant for new team members who meet or exceed performance metrics

Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Digital Marketing Specialist - Account Manager:

Digital Marketing Analyst

Digital Marketing Consultant

Lead Internet Marketing Consultant

Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

Negotiable

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we

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