Overview
Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey!
Responsibilities
Product Marketing Manager
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What You'll Get To Do:
The Product Marketing Manager should be seasoned, self-directed marketing professional responsible for leading strategic marketing initiatives across OASYS and Indoor Air Quality (IAQ) portfolios. In this role, the Product Marketing Manager will be responsible for deeply understanding the target audience's challenges and opportunities and succinctly explaining how the solutions help solve customer problems, developing and executing go-to market strategies that drive the growth of the product portfolio across multiple channels, with an emphasis on enhancing brand awareness and customer acquisition. The Product Marketing Manager will have a well-rounded skill set, including experience in public relations, product marketing management, budget management, cross functional collaboration while ensuring strong product performance and market presence. A key focus will be on strategic thinking, attention to detail and data-driven decision-making with the ability to manage product launches from start to finish. Additionally, provide clear guidance and support to team members to ensure successful product launches.
Product Marketing Management, Go-to-Market Strategy Development & Execution
Lead and mentor the Product Marketing Specialist, setting clear goals, providing regular feedback and fostering a collaborative environment. Ensure team alignment with organization objectives and professional development
Develop and execute comprehensive go-to-market strategies for the OASYS and IAQ products across wholesale, ecommerce and digital channels
Take ownership of marketing research for launching new products and driving customer adoption
Develop customer personas and value propositions for B2B and B2C audiences.
Drive initiatives to boost brand awareness and expand the customer base through marketing efforts and campaigns
Build positioning, value proposition, develop campaigns and messaging that resonate with target audiences, highlighting key product benefits
Lead the development and execution of product launches from ideation through to market introduction, ensuring alignment with overall business goals
Continuously monitor product performance in the market, leveraging data and analytics to make informed decisions
Conduct competitive analysis to identify industry trends, customer needs, and gaps that can be addressed through marketing strategies
Utilize data, analytics, and performance metrics to make informed, strategic decisions that drive product success and optimize marketing efforts
Ensure products are positioned effectively in markets and are aligned with customer expectations
Monitor and report on product performance, working with the sales and product management teams to drive continued success in the market
Sales Enablement, Collateral Development & Cross-Functional Collaboration
Work closely with product management, sales, and other departments to ensure alignment of marketing strategies with business objectives
Develop sales enablement materials including presentations, brochures, videos, training tools, competitive comparisons, and digital content
Support B2B and B2C marketing initiatives for the OASYS platform, including campaign development and content creation
Facilitate communication and collaboration between internal teams to support product positioning, messaging, and sales enablement
Provide clear direction and leadership to marketing team members, fostering a collaborative environment focused on achieving product launch success and business objectives
Partner with the sales team to develop marketing collateral that supports sales efforts, including product brochures, presentations, videos, infographics and digital content
Provide ongoing sales support with content, and tools to enable effective sell-through of assigned products
Draft engaging, consumer-focused messaging for OASYS and IAQ products, focusing on benefits, features, and solutions for end-users
Budget, Trade Show and PR Management
Assist in developing and managing marketing budgets for assigned product categories
Support public relations initiatives including press releases, media outreach, and product announcements
Coordinate onsite marketing support for national and regional trade shows, customer events, product launches, and industry conferences
Manage trade show logistics, promotional materials, booth graphics, and marketing collateral
Partner with Sales to maximize lead generation opportunities before, during, and after trade shows
Support post-event reporting and marketing performance analysis
Qualifications
What You'll Bring:
Education & Experience : Degree required/preferred
Bachelor's Degree preferred Marketing, Business Management or other relevant discipline
8 or more years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
Proven experience in driving product growth, increasing brand awareness, and acquiring customers within a competitive market
Experience in leading successful product launches from concept through to execution
Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
Competencies : Key desired behaviors, e.g., problem solving, innovation, collaboration, etc.
Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results. They are transparent about progress, address issues independently, and model accountability within the team, ensuring their work advances team and business goals.
Strategic thinking and execution: Actively align their projects with department and company-wide goals. They identify opportunities to add strategic value and make decisions that support both short-term and long-term objectives. This involves assessing how their work drives business outcomes and adjusting their approach to maximize impact.
Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions. They identify problems, initiate improvements proactively, using a mix of analytical rigor and innovation to resolve issues and optimize processes.
Prioritization: Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment. They make sound judgments on resource allocation, focus on critical objectives, and adapt to shifting priorities without compromising quality.
Collaboration: Work effectively across teams and departments, building strong relationships, managing stakeholders' expectations and contributing expertise to achieve shared goals. They foster collaboration by sharing insights, mentoring others, and promoting open communication, enhancing both team cohesion and project outcomes.
Driving changes: Be change agents, identifying and implementing process improvements that support business growth. They proactively adopt new approaches, encourage themselves and others to embrace changes, and help guide the team through transitions, ensuring that adjustments are aligned with strategic objectives. They navigate ambiguity and work in fast-paced environment.
Influencing: With understanding of stakeholder's point of view, stakeholder management skills and presentation skills, they can effectively influence decisions, advocate for impactful ideas, and build alignment with stakeholders. They establish themselves as trusted advisors, using their expertise to guide others and drive meaningful change across the organization.
Learning agility: Committed to continuous growth, stay current on industry trends, learn and apply new skills, and adapt quickly to evolving demands. They set an example of resilience and adaptability, embracing a growth mindset and encouraging others to do the same.
Strong strategic thinking and attention to detail
Ability to work in a team environment and interface with senior executives, product managers, subject matter experts, and clients
Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously
Communications : Key communications contacts (internal/external) and level of persuasion required
Strong written, negotiation and oral communication capabilities, including presentations to higher level internal / external contacts are required
Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and collaborate across teams
Other Requirements : E.g., working conditions, physical requirements, travel, etc.
Approx. 20% travel per year.
Benefits & Perks - What's In It For You:
Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:
Health Benefits - Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits - Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) - 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits - Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance - Tuition reimbursement for job-related courses after six months of service.
Health Management and Wellbeing Programs -Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
Annual Bonus Program - Opportunity for an annual performance-based bonus.
We Take Opportunity Seriously:
At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.
The wage range of? $125,000 - $135,000 is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives.
The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.
?We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!?
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.
Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.
Thank you for your interest in Panasonic.
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