Job Description
Insight Global is seeking a Marketing Manager for a large piping, valves fittings manufacturer in the Ballantyne area. This person will be dedicated to the company's Healthcare vertical. Responsibilities will include;
o Lead the go-to-market strategy for a high-growth healthcare vertical, building on a strong foundation to accelerate market expansion and market share.
o Develop and refine the company's value proposition for hospitals, health systems, ambulatory care facilities, specialty care facilities, behavioral health facilities, long-term care facilities, and outpatient healthcare environments.
o Prioritize strategic accounts, regions, health systems, engineering firms, contractors, and channel partners based on opportunity size and market potential.
o Identify trends, regulations, technologies, reimbursement drivers, construction activity, and competitive influences shaping the healthcare facilities market.
o Build relationships with healthcare facility leaders, directors of facilities, plant operations leaders, construction managers, specifying engineers, architects, mechanical contractors, distributors, and healthcare executives across the healthcare ecosystem.
o Conduct Voice of Customer (VOC) sessions to uncover customer needs, operational challenges, facility priorities, project drivers, and innovation opportunities.
o Represent the organization at healthcare industry events, trade shows, conferences, customer visits, association meetings, and technical discussions.
o Support early-stage project conversations with an understanding of healthcare mechanical systems, domestic water systems, HVAC infrastructure, renovation constraints, infection prevention considerations, resiliency requirements, and facility uptime expectations.
o Equip Sales teams and rep agencies with healthcare-specific tools, presentations, positioning strategies, stakeholder maps, account development resources, and objection-handling guidance.
o Provide project-level insight and expertise to improve win rates, specification influence, and customer confidence.
o Train internal teams on healthcare personas, terminology, market structure, purchasing dynamics, stakeholder priorities, and facility design and operational considerations.
o Participate in customer-facing opportunities as the healthcare market subject matter expert.
o Collaborate with Strategic Marketing leadership to maintain the Healthcare Vertical Playbook, including personas, messaging, segmentation, competitive intelligence, and asset development roadmaps.
o Contribute to case studies, white papers, industry articles, design guides, landing pages, customer success stories, and healthcare-focused content.
o Ensure alignment between messaging, campaigns, technical solutions, and customer needs.
o Support development of competitive battlecards and market comparison tools specific to healthcare construction and facility infrastructure projects.
o Work closely with Product Management and Engineering to ensure products, including press systems, balancing valves, grooved systems, butterfly valves, and related piping solutions, are aligned with healthcare market requirements.
o Identify product gaps, market opportunities, emerging needs, and future development initiatives related to healthcare infrastructure and building systems.
o Support pilot projects and market validation activities for new solutions.
o Provide insight to help shape the long-term healthcare market product roadmap.
o Partner with Strategic Marketing leadership and CRM stakeholders to improve visibility into healthcare opportunities, market trends, customer activity, and project pipelines.
o Track KPIs such as pipeline growth, specification success, project wins, customer engagement, account development, and healthcare market penetration.
o Deliver regular reporting and insights to Sales, Product, Marketing, and Executive leadership.
o Complete additional duties as assigned.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
Bachelors degree
Strong experience in the healthcare market, including healthcare facilities, healthcare construction, health systems, healthcare infrastructure, medical equipment, building products, healthcare manufacturing, or healthcare-focused commercial roles. Relevant experience may be considered in lieu of formal educational requirements.
5-7 years of experience in healthcare facilities, healthcare construction, healthcare operations, industrial manufacturing, building systems, commercial construction, or vertical market development.
Demonstrated understanding of how healthcare facilities are planned, designed, constructed, renovated, operated, and maintained.
Strong knowledge of healthcare stakeholder groups and decision-making dynamics, including owners, facility leaders, health system executives, consulting engineers, architects, contractors, and distributors.
Understanding of healthcare building systems, HVAC, domestic water systems, piping systems, facility operations, or related technical disciplines, or the ability to ramp up quickly.
Experience working with engineers, contractors, facility leaders, healthcare operators, or other technical decision-makers.
Salesforce or CRM experience preferred.
Willingness and ability to travel regularly to customer locations, healthcare facilities, industry events, and company sites (travel up to 50%)
Familiarity with order management systems, shipping logistics, CRM software, and performance metrics. - Industry experience (piping, valves, fittings)
