Market & Customer Activation Specialist
Adhesive TechnologiesMarketingUnited States, Rocky Hill, CT, CTFull TimeRegular
About this Position
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit - where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
The Henkel Corporation ACM (General Adhesives Division) is seeking a North American Market and Customer Activation to help grow and market the LOCTITE® & TEROSON® brands, products, and services with our customers and distributors through the integration and execution of marketing disciplines. In this role, you will transform marketing insights into customer and portfolio strategies, and develop marketing programs to achieve net sales, profitability, market share objectives and to build project pipeline.
Drive awareness and generate demand for the LOCTITE and TEROSON portfolio and its value-added solutions
Assist in developing and executing annual activation plans for LOCTITE & TEROSON, aligned with the ACM strategic roadmap and go-to-market model
Help identify key growth opportunities in the Vehicle Repair and Maintenance market to drive customer engagement and brand preference
Plan and implement omni-channel digital activation plans with NA distribution partners
Assist in managing end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
Help develop best-in-class marketing and sales tools aligned to the customer journey - including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
Coordinate and organize tradeshows and events
Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
Help define and manage the NA social media strategy, ensuring consistent brand voice and engagement
Measure and report ROI of campaigns, activations, and digital initiatives
What makes you a good fit
Bachelor's degree in marketing, communications, business, sales, or similar competency
2-3 years' experience in marketing, sales or other customer facing experience
Strong presentation capability and interpersonal skills
Good stakeholder management
Ability to build as well as manage numerous marketing campaigns
Proactive, highly motivated, and passionate about marketing
Self-motivated and ownership to drive and deliver business results
A good team player and leader
Budget management
Exceptional PowerPoint and presentation skills
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary range for this role is $70,000.00-85,000.00. This range represents the good-faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 26095023
Job Locations: United States, CT, Rocky Hill, CT
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your accounthere (https://henkel.csod.com/ats/careersite/login.aspx?c=henkel&site=1&lang=en-US&returnurl=~/ux/ats/careersite/1/home/requisition/82879?c=henkel&lang=en-US) to check the status of your application. In case of new account creation, please use your email address that you applied with.
