Description:
Your journey begins now!
At Miraval it is our ongoing purpose to bring imagination, authenticity and meaning to wellness. Each day we work to bring out the best in all we do for our guests and colleagues (you) to take comfort in.
Candidates interested in joining us on this journey need to believe in the power of the individual and understand that regardless of the job, every position has meaning and is important to Miraval's purpose.
We are currently seeking a Digital Marketing Managerto join the Miraval team. This position supports the planning, execution, optimization, and reporting of digital marketing initiatives that drive qualified demand, direct engagement, and measurable hotel performance across Miraval Tucson, Miraval Austin, and Miraval Berkshires.
This role partners closely with the Area Director of Hotel Performance & Digital Marketing, property Marketing Managers, the Area Director of Brand Marketing, Content & Partnerships, Hyatt enterprise digital teams, agencies, Revenue Management, Sales, and Reservations to ensure digital campaigns are accurate, optimized, and connected to commercial priorities.
Miraval America includes Miraval Tucson in the Sonoran Desert, Miraval Austin in Texas Hill Country, and Miraval Berkshires in Lenox, Massachusetts. The organization is designed to connect brand storytelling, digital demand generation, property marketing execution, and commercial performance across all three destination wellness resorts.
Essential Functions
Digital Campaign Execution & Optimization
· Support execution of paid search, paid social, display, video, metasearch, Performance Max, retargeting, and emerging digital campaigns across Miraval America.
· Coordinate campaign briefs, audiences, offer details, tracking needs, creative assets, landing pages, and launch timelines with agencies, Hyatt partners, and property teams.
· Monitor campaign performance regularly and recommend optimizations related to budgets, audience targeting, creative, messaging, keywords, landing pages, and conversion paths.
· Support digital media pacing, budget tracking, invoice coordination, and performance documentation as needed.
· Ensure all digital campaigns align with Miraval brand standards, offer requirements, property needs, and Hyatt enterprise guidance.
Website, Landing Page & Conversion Support
· Partner with property Marketing Managers and Hyatt digital teams to maintain accurate, current, and conversion-focused website content, landing pages, offer pages, campaign pages, and digital merchandising.
· Support conversion rate optimization across digital touchpoints, including calls to action, availability checks, inquiry pathways, booking flow inputs, and campaign landing experiences.
· Assist with A/B testing, messaging tests, audience tests, creative tests, and landing page enhancements to improve engagement and direct response.
· Identify digital friction points, content gaps, tracking issues, and merchandising opportunities that could affect guest conversion.
Measurement, Reporting & Insights
· Compile recurring digital performance reporting across channels, campaigns, properties, audiences, creative, landing pages, and funnel metrics.
· Track KPIs including impressions, clicks, CTR, CPC, CPA, CPL, conversion rate, availability checks, inquiries, revenue, iROAS, marketing efficiency ratio, and engagement quality.
· Translate reporting into clear insights, next steps, and business impact summaries for marketing leaders and property teams.
· Support tagging, UTM governance, tracking validation, dashboard inputs, and attribution improvements in partnership with Hyatt and agency resources.
· Maintain organized records of campaign results, tests, learnings, creative performance, and optimization actions.
Creative, Content & Cross-Functional Coordination
· Partner with the Area Director of Brand Marketing, Content & Partnerships and property Marketing Managers to ensure digital creative, copy, and landing experiences reflect Miraval voice and campaign objectives.
· Coordinate digital asset needs with creative, content, brand, agency, and property stakeholders.
· Share performance learnings that help inform future content, creative direction, messaging, and audience development.
· Collaborate with Sales, Revenue Management, Reservations, and property teams to ensure digital campaigns reflect current business needs and operational details.
Digital Governance & Innovation
· Stay current on digital marketing trends, platform updates, AI search implications, privacy changes, analytics practices, and hospitality digital best practices.
· Support the development of digital marketing processes, checklists, documentation, and standards that improve speed, consistency, and accountability.
· Identify opportunities to improve digital efficiency, reporting quality, campaign testing, audience strategy, and conversion performance.
Miraval is a place where high expectations aren't just met-they're exceeded. It's a place of outstanding rewards, where talent opens doors to exciting challenges in the wellness industry. It's a place where career opportunities are as unlimited as your imagination. Discover your place to shine in our warm, respectful, and inclusive culture.
We thank you for your interest. Be well.
Miraval Berkshires offers:
· World class resort
· Awarded Fortune's 100 best companies to work for
· Unlimited use of our fitness center, yoga classes, and lectures
· Tuition or wellbeing reimbursement
· Free golf
· Employee discounts on all spa services and programming
· Discounted rates at Hyatt Hotels
· Positions with flexible schedules
Qualifications:
· 3-5 years of digital marketing, performance marketing, hospitality marketing, media coordination, analytics, or ecommerce marketing experience.
· Hands-on experience supporting paid search, paid social, display, video, metasearch, campaign trafficking, landing pages, analytics, or agency coordination.
· Experience with Google Ads, Meta, Google Analytics, Looker Studio or related dashboards, CMS tools, project management tools, and campaign reporting preferred.
· Bachelor degree in Marketing, Business, Analytics, Communications, Hospitality, or related field preferred.
· Experience in luxury hospitality, wellness, travel, lifestyle, or resort marketing strongly preferred.
Skills & Competencies
· Strong analytical skills with the ability to interpret campaign data and identify practical optimization opportunities.
· Detail-oriented execution with strong project management, campaign coordination, and deadline management skills.
· Clear communication skills with the ability to translate digital performance into straightforward business recommendations.
· Strong understanding of digital channels, conversion funnels, media metrics, landing page best practices, and tracking requirements.
· Ability to work effectively with agencies, property teams, brand leaders, Hyatt enterprise partners, and cross-functional stakeholders.
· Passion for luxury wellness, hospitality, guest experience, and continuous improvement.
Hyatt is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. R_ _easonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Primary Location: US-MA-Lenox
Organization: Miraval Berkshires Resort and Spa
Pay Basis: Yearly
Job Level: Full-time
Job: Marketing
Req ID: LEN000946
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
