Formula 1 Marketing Manager (F1)

Ford Motor Company • Allen Park, MI • 3h ago

In this position...

The ideal candidate is a strategic thinker with a passion for motorsports, strong project management skills and experience executing integrated marketing programs. This role is hybid, based in Michigan, required to report to the office 4x per week.

What you'll do...

Co-manage relationships with Oracle Red Bull Racing (ORBR), VCARB, and Red Bull (NA & GmbH); lead the F1 Academy program and serve as the single point of contact for commercial partnerships.

Take the lead on the 2026+ renewal agreement.

Update and evolve the overarching F1 marketing strategy to align with Ford's master brand and performance objectives.

Lead collaborative efforts across Engineering, Comms, Licensing, Dealer Relations, and external agencies to ensure cohesive execution and budget management.

Lead major milestones, including the 2026 Ford/ORBR Launch, Red Bull Showruns, Pirelli Hot Lap programs, and general representation at F1 trackside and non-track functions.

Oversee the global social POV and content plans for F1 programs, collaborating with regional markets, PR/Communications, and creators for maximum earned media impact.

Drive global employee awareness initiatives and develop programs to engage dealers across North America (NA) and International Markets Group (IMG).

Oversee the utilization of team assets, partner integrations (B2B), and driver appearances/utilization.

Secure marketing and product-placement opportunities for Ford vehicles (including driver immersion programs) and coordinate support vehicles for race markets.

Manage the overall EV Demonstrator calendar, operations, and dynamic/static demo opportunities globally (excluding the RB26 and in collaboration with counterparts on RBAT vehicles).

You'll have...

Bachelor's degree in marketing, business, or related field

5-10 years' work experience in the field of marketing, preferably Sports Marketing/Sports Management

Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management

Must have 1 - 4 years of experience in the racing industry, preferably Formula 1

Strong understanding of branding principles and marketing tactics

Strong presentation skills

Even Better, You May Have...

5+ years of work experience in motorsports, including athlete management

Ability to coordinate projects across multiple teams and race series

Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.

Strong program management skills, with ability to manage multiple projects simultaneously

Experience delivering results on-time and within budget

Additional Information:

Heavy travel will be required - domestic and international

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

FR1 #LI-DH1

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