Manager, Category Marketing

Home Depot • Atlanta, GA • 4h ago

Position Purpose:

The responsibility of the Merchandise Marketing Manager is to serve as chief marketing officer for a merchandise department. This position is responsible for developing meaningful and lasting business positioning for each merchandising department, as well as annual, quarterly and monthly marketing plans. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. The position will be required to manage both strategic and tactical execution of marketing programs and drive their integration throughout the company. The position serves as primary liaison between Merchandising leaders and all Marketing cross-functional departments.

Key Responsibilities:

35% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be relevant promotions, customer value propositions, innovative product, industry leadership, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and varying cross-functional teams.

25% Take lead with marketing peers to integrate merchandising within the organization, such as Orange Apron Media, CRM, Brand & Capabilities, Audience Marketing, Public Relations, Events, etc. Accountable for ensuring accurate communication to both internal partners and external consumers.

20% Manage execution of tactical elements of marketing programs, including prioritizing promotions, working collaboratively with advertising creative team, reviewing priority channel creative and department representation throughout company marketing efforts, as well as triage execution of emerging priority opportunities across Orange Apron Media supplier partnership.

10% Budget Deployment - Manage budget deployment tracking across departments & provide final department approval on strategic plans for cross-functional marketing activities.

10% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish department sales-driving opportunities with Orange Apron Media partners for vendor funded marketing projects and provide unique partnership opportunities for incremental sales negotiations through Orange Apron Media.

Direct Manager/Direct Reports:

This position typically reports to Senior Manager, Category Marketing

This position has 0 Direct Reports.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications:

Excellent written and verbal communication skills Bachelor's degree in marketing, advertising, or a business-related field 4+ years relevant experience (i.e. marketing experience at a retail company, advertising agency, or consulting firm) Experience in retail brand or consumer product marketing Experience managing projects and working with cross-functional stakeholders Experience with SharePoint, PowerPoint, and Excel A collaborative approach and the ability to triage needs across multiple stakeholders Ability to interpret financial information and make data-driven decisions to support strategic priorities Highly organized and able to define & sequence strategic priorities Knowledge of consumer & product market research, market segmentation, and competitive intelligence/analysis A data-driven mindset and ability to leverage analysis to make business recommendations Familiarity with integrated marketing plans and creative asset briefs

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

Competencies:

Decision Quality

Collaborates

Drives Engagement

Ensures Accountability

Plans and Aligns

Communicates Effectively

Customer Focus

Develops Talent

Drives Results

Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00

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