Manager, Marketing - Eye, Maybelline US

L'Oreal USA • New York, NY • 3h ago

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Permanent

New York

New York, NY

Marketing

Full - Time

01-Jul-2026

Manager, Marketing - Eye, Maybelline

Job: Managers, Marketing - Eye?

Position @type: ?Permanent

Employment @type:? Full - Time

Supervisor: ?Vice President, Marketing - Category Head Eye

Location: ?New York - New York

Country/Region:? USA

Overview: ?

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and heritage businesses with executional excellence for the mascara segment. In addition, the Brand Manager's primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations internal and external meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.??

Job Responsibilities:?

New Product Launches :?????????????????????????????????????????????????????

Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.)

Generate long term strategic development

Collaborate with Creative to create launch materials including merchandising and sampling

Participate insell-in of projects to management at large

Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy

Strategy & Planning:

Drivethe research, analysis, categorytrendsand insights to develop long term strategy

Oversee and guide plans development and create vision for businesses

Contribute to totaleyecategory strategy / plans

Responsible for owning strategy for Sales and Trade planning

Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights

Partner with Finance to run and analyze franchise and product P&Ls

Collaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises

Financial P&L and Forecasting:?????????????????????????????????????????????????????????

Ownership of entire forecasting process

Understand and manage financialimplicationof forecast (i.e.) E10 and Full year number

Own accuracy of all budgets and roll up of total category with finance

Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media:

Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

Influence media recommendation and direction

Provide US consumer centric feedback to global team during creative campaign development

Adapt,customizeand design creative assets for US specific needs and media plans

Analyze media performance results andoptimizeassets and media plan recommendations for future campaigns?

Showcaseout of the box thinkingto drivebreakthrough with media campaigns and marketing plans

Team and Meeting Management:??????

Ensure team development and positive morale?

Foster collaboration within the team and with our core partners (DMI, commercial, finance etc )

Recruit andretainemployees

Lead, develop and influence team structure

Effectively manage,trainand develop 1 direct report

Recommend organizational structure changes and enhancement

Education/Experience:?

BA degreerequired.?

3-6?years of Industry related marketing work experience (consumer package goods or beauty)

Prior experience in Operational Marketing

Experience successfully launching and managing a new product or renovation through its entire life cycle

Experience working collaboratively with R&D and product development teams on new products or renovations

Competencies/Skills:

Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management

Market Research: ability to read and interpret research data

Leadership: Demonstration of leadership with team; support departments and customers?

Strong Project Management Skills and attention to detail

PC Proficiency (Microsoft Suite)

Information & Data management?

Rigorous quantitative data analysis skills?

Prioritization & Organization Skills

Strong Interpersonal Skills (written and oral)

Strong appreciation for our business / sensitivity to product category

Must be professional and energetic with a positive attitude

What's in it for you:

Salary Range: $117,300-$140,000

Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)?

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

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