Marketing Manager (Digital and Creative Design)

WESCO • Pittsburgh, PA • 6h ago

As the Marketing Manager (Digital Experience & Technical Design), you will own the strategy, planning, and execution of digital experiences across Wesco's web platforms. You will lead a team of technical and digital designers and translate business objectives and user needs into intuitive website experiences, landing pages, and digital content that drive engagement and conversion. You will also oversee day-to-day execution, digital standards, and experience design processes while coaching team members and partners to deliver high-quality, scalable solutions. This role operates as a key collaborator to Marketing, Technology, and cross-functional stakeholders and contributes expertise and recommendations that inform broader digital experience strategy and improve consistency across the organization.

Responsibilities:

Owns execution of digital experience initiatives across website experiences, landing pages, digital content, and customer engagement channels

Implements digital experience plans and manages associated activities, timelines, and deliverables

Develops and executes digital initiatives in collaboration with cross-functional partners and digital leadership

Interprets customer, user behavior, and performance data to identify opportunities and optimize digital experiences

Manages project workflows and internal resources to ensure on-time and high-quality delivery

Tracks results, communicates performance, and shares best practices and recommendations

Coaches and supports team members; reinforces execution discipline, accountability, and professional development

Leads and develops a team of technical and digital designers, fostering a collaborative and high-performing environment

Oversees the planning and design of website experiences, landing pages, and digital assets aligned to brand standards and business objectives

Defines information architecture, content hierarchy, and user experience standards to support intuitive navigation and engagement

Partners with marketing, content, and technology teams to deliver scalable digital experiences across CMS platforms and related systems

Establishes design standards, templates, and repeatable processes that improve consistency, efficiency, and reduce rework across the organization

Ensures digital experiences support the customer journey while meeting usability, accessibility (ADA), and quality standards

Qualifications:

Bachelors Degree - Marketing, Communications, Business, or related field or equivalent education and experience required

Masters Degree - Marketing, Communications, Business, or related field preferred

6 - 8+ years of progressive marketing experience

Demonstrated ability to execute integrated campaigns with measurable results

Experience collaborating with Sales and cross-functional partners in a B2B environment

Strong project management, prioritization, and execution discipline

Analytical mindset with ability to interpret performance data and customer insights

Effective communicator with the ability to influence and align stakeholders

Industry experience in technology, product manufacturing, or supply chain preferred

Experience leading creative, digital, or design-focused teams and delivering website experiences, landing pages, and digital content that support business objectives

Strong understanding of digital experience design, including information architecture, UX/UI best practices, customer journey mapping, accessibility standards, and conversion-focused web experiences

Working knowledge of CMS platforms (AEM preferred), marketing technologies, digital performance metrics, SEO principles, and web development concepts

Ability to travel 0% - 25%

LI-RA1

At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. ?

Our Company's greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits (https://www.wesco.com/us/en/our-company/careers/work-at-wesco.html#benefits) and active community engagement, we create an environment where every team member has the opportunity to thrive. ?

Learn more about Working at Wesco here (https://www.wesco.com/us/en/our-company/careers/work-at-wesco.html) and apply online today!?

Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.?

Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.?

Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

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