Manager, Product Marketing

Vivint • Lehi, UT • 4h ago

Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

Role Summary

We're looking for a Manager, Product Marketing who can turn great products into compelling reasons to buy.In this role, you'll own the story, strategy, and go-to-market execution for a key product line, customer segment, or growth motion. You'll define positioning, craft messaging, support launches, and build the sales enablement tools that help teams clearly communicate value to customers.You'll work at the intersection of product, marketing, sales, and innovation-bringing together customer insights, competitive @context, and product strategy to create marketing that is clear, differentiated, and built to win. This is a highly cross-functional role for someone who loves translating complex product ideas into simple, persuasive stories that drive action.

Key Responsibilities

Develop differentiated positioning and messaging that clearly communicates customer value and supports business growth.

Lead go-to-market planning and launch execution for assigned products, segments, or strategic initiatives.

Translate product features and technical capabilities into simple, compelling value propositions for customers and sales teams.

Build sales enablement tools, training, and content that help frontline teams sell with clarity and confidence.

Conduct market, customer, and competitive research to uncover insights and inform strategy.

Partner cross-functionally with product, sales, digital marketing, lifecycle marketing, and innovation teams to bring cohesive product stories to market.

Support demand generation and lifecycle campaigns with product expertise, messaging strategy, and customer insight.

Measure launch and campaign performance, identify learnings, and recommend ways to improve future go-to-market efforts.

Present product marketing strategies, launch plans, and recommendations to internal stakeholders, sales teams, and external audiences.

Serve as a confident product storyteller, including delivering product pitches, presenting in sales trainings, and potentially appearing in video, webinar, or on-camera content to help bring product stories to life.

Required Experience

5-7 years of experience in product marketing, marketing, product, or related field

Bachelor's in Marketing, Communication, Business or equivalent preferred

Strong written and verbal communication skills, including product messaging and storytelling

Ability to manage multiple projects simultaneously

Growing strategic thinking and business acumen

Collaborative cross-functional partner

Ability to influence internal and external customers

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster\screen\reader_optimized.pdf)

Official description on file with Talent.

Vivint, an equal opportunity employer, does not consider any protected traits (e.g., race, creed, color, religion, gender, national origin, non-job-related disability, age, or any other protected trait) when hiring-under federal, state, and local laws. We are a drug-free environment. We do not conduct pre-employment drug screening; however, we do conduct random drug testing on site.

Vivint

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