Why us?
The Hotel Landing is the premier luxury lakeside destination in the Upper Midwest, where every experience is thoughtfully curated and every guest interaction is defined by discretion, personalization, and impeccable service. We are passionate about creating moments of elegance, authenticity, and lasting memories-combining refined hospitality with a welcoming, service-driven culture. Our team is committed to excellence, innovation, and building relationships that elevate both our brand and the experiences we deliver.
Job Overview
The Marketing Manager is responsible for executing property-level marketing initiatives with a strong focus on content creation, social media management, and digital marketing support . This role plays a highly hands-on function, ensuring the hotel and its outlets are consistently and compellingly represented across all digital channels.
Working closely with the Director of Sales & Marketing, this position supports brand positioning, demand generation, and guest engagement through real-time content capture, social storytelling, website support, email marketing, and campaign execution . The Marketing Manager collaborates with on-property teams and external partners to bring the hotel's experiences to life through engaging digital content and cohesive messaging.
Responsibilities
Content Creation & Storytelling
Lead on-property content capture , including photography, video, and short-form storytelling across hotel spaces, guest experiences, events, and outlets
Produce and edit social-first content (Reels, Stories, TikTok-style video, and photography) that reflects the property's brand voice and positioning
Maintain a consistent content calendar aligned with seasonal programming, need periods, and brand initiatives
Partner with operations, F&B, and sales teams to identify and capture authentic, revenue-driving moments
Manage and organize digital assets, ensuring content libraries are current and accessible
Social Media Management
Own day-to-day social media execution , including posting, scheduling, community engagement, and performance tracking
Monitor and respond to guest comments, messages, and reviews in a timely, brand-appropriate manner
Develop and execute social campaigns, giveaways, and influencer activations in collaboration with leadership
Track performance metrics (engagement, reach, conversion signals) and optimize content strategy accordingly
Digital Marketing Support
Support website updates through CMS platforms, ensuring content accuracy, visual appeal, and SEO best practices
Assist in execution of email marketing campaigns , including content development, deployment, and reporting
Partner with agencies and internal teams on paid media and digital campaigns , ensuring alignment with property needs and content strategy
Monitor digital channel performance using tools such as Google Analytics and social insights, providing actionable recommendations
Campaigns & Promotions
Execute marketing campaigns and promotional initiatives across social, email, and web channels
Assist in developing campaign messaging, creative assets, and deployment plans
Support post-campaign analysis and reporting to inform future initiatives
Brand & On-Property Alignment
Ensure all content and communications reflect the hotel's brand identity and positioning
Collaborate with on-property teams to support activations, events, and partnerships , capturing content before, during, and after execution
Maintain consistency across all guest touchpoints, both digital and on-site
Tools & Systems
Utilize content and scheduling platforms (social media tools, CMS, CRM) to manage workflows and execution
Maintain organized digital asset management practices
Support CRM and database initiatives through content and campaign execution
TECHNICAL & FUNCTIONAL EXPERTISE
Strong working knowledge of:
Social media platforms (Instagram, Facebook, LinkedIn, etc.)
Content creation and editing (photo/video)
Digital marketing fundamentals (email, SEO, paid media support)
Content management systems (CMS)
Proficiency with tools such as:
Social scheduling and analytics platforms (Brandwatch preferred)
Google Analytics (basic reporting understanding)
Website CMS experience (Verb preferred)
Email marketing platforms (Revinate experience is preferred)
OTHER RESPONSIBILITIES
All other duties as assigned, requested, or deemed necessary by management
SUPERVISORY DUTIES
None (will support coordination with agencies or vendors and hotel outlet leaders)
BEHAVIORAL FOCUS
At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. Please refer to Sage's competency models for role-specific expectations.
Qualifications
Education/Formal Training
Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred (or equivalent experience)
Experience
3-5 years of experience in marketing, social media, or content creation roles OR education specifically in product marketing
Hospitality, lifestyle, or brand marketing experience strongly preferred
Knowledge/Skills
Strong eye for visual storytelling and brand consistency
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
High attention to detail and organization
Self-starter with a proactive, creative mindset
Basic understanding of marketing performance metrics
PHYSICAL DEMANDS
Occasional standing and on-property movement for content capture
Occasional lifting of equipment or materials up to 25 lbs
ENVIRONMENT
Primarily indoor, with regular on-property presence for content capture and activations
Benefits
At Sage we create a culture of belonging. Our team members serve with creativity, and passion. Sage associates execute unforgettable experiences and take pride in our communities. We set new standards in hospitality.
The Perks:
Sage Hotel & Restaurant Discounts across the US
Paid vacation, sick and holiday pay
Medical, Vision, Dental Insurance
401k
Convenient Location
Free Shift Meal
Complimentary Parking
Salary
USD $60,000.00 - USD $80,000.00 /Yr.
ID: 2026-32246
Position Type: Regular Full-Time
Property : Hotel Landing
Outlet: Not Applicable
Category: Sales & Marketing
Min: USD $60,000.00/Yr.
Max: USD $80,000.00/Yr.
Tipped Position: No
Address : 925 Lake St E
City : Wayzata
State : Minnesota
EOE Protected Veterans/Disability
