Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Role:
Logitech is looking for a Global Channel Marketing Manager-Verticals to lead the strategy, development, and execution of vertical-focused channel marketing tools and resources that enable and activate partners to drive demand and revenue across our B2B solutions.
This role will work across key verticals (Education, Government, and Healthcare) to ensure our partners are equipped with outcome-based content and campaigns that resonate with their target customers and accelerate pipeline growth.
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Do. These are the behaviors you'll need to succeed at Logitech.
Your Contribution:
To Partner Content Creation & Partner Activation: Responsible for translating vertical expertise into channel sales and marketing ready enablement that empowers partners to position, sell, and win with Logitech solutions.
Act as the bridge between vertical strategy and partner execution-translating SME insights into tools that drive the right sales behaviors while feeding back partner and field input to continuously refine strategy and content.
Create content that equips partner sales teams to confidently position Logitech solutions within specific vertical use cases, moving beyond product features to customer outcomes.
Develop and scale a suite of channel enablement assets, including:
Vertical sales plays and solution narratives
Discovery and qualification guides (what questions to ask and when)
Objection handling frameworks and competitive positioning
"Where we win" guidance by vertical, persona, and use case
Talk tracks and pitch frameworks for partner sellers
Drive adoption of the resources created to ensure partners can effectively learn, tell and sell.
Continuously refine content based on channel sales/marketing feedback, partner input, and performance insights to improve effectiveness and adoption.
Build plans that resonate with each vertical's goal, regulations and terminology. "Speak the language".
Through Partner Vertical Channel Marketing Strategy: Channelize vertical end-customer insights, campaigns, and content into partner-ready toolkits that drive relevance and differentiation, including packaging partner marketing toolkits (emails, social, landing pages, positioning guides). Inclusive of co-brandable collateral the help partners target specific verticals.
New Product Introductions: Collaborate with the Vertical and Product Marketing teams to develop vertical-specific NPI toolkits that appeal to vertical audiences.
Cross-Functional Collaboration: Act as a connector between vertical marketing, customer marketing, and channel execution to ensure consistency and impact.
Metrics and Analysis: Monitor and measure the effectiveness of partner marketing activities, providing regular reports and analysis to optimize and improve results.
Your Qualifications and Skills:
Minimum 5+ years channel marketing experience.
Channel, NPI, and campaign experience required.
Ideally a "subject matter expert" (SME) with knowledge of vertical challenges, compliance requirements, and purchase journeys.
Proven track record implementing integrated digital marketing campaigns for channel partners, providing guidance and consolidating results for learnings and future optimizations within a global organization.
Bachelor's Degree, preferably in a business, marketing, or communications field.
Strong interpersonal and communication skills, proficient at establishing and nurturing effective relationships internally and externally.
Proficient in B2B marketing technology tools such as Knak, SFDC, PRM systems, etc.
Ability to independently structure and manage workflow and priorities.
Compensation:
This position offers an annual base salary typically between $ 116,000 and $ 177,0000
Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.
Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.
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Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
