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Industries Marketing Senior Manager

PwC • Columbus, OH • 4h ago

Specialty/Competency: IFS - Clients & Markets

Industry/Sector: Not Applicable

Time Type: Full time

Travel Requirements: Up to 20%

The Opportunity

As an Industries Marketing Senior Manager, you will engage in a dynamic role within our Internal Firm Services, focusing on brand management, marketing, and sales. You will drive strategic initiatives that enhance brand visibility, strengthen industry positioning, and capture new business opportunities through integrated marketing strategies, market research, performance analysis, and coordinated campaigns. Your efforts will be pivotal in promoting the firm's services and achieving organizational targets.

As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach teams to

solve complex problems, applying sound judgment to navigate challenges. Your role involves crafting clear, impactful messages and recommendations, applying systems thinking to identify opportunities, and improving how teams operate. You will lead collaborations and drive outcomes with stakeholders, share perspectives, and act on feedback, all while maintaining professional standards and the firm's code of conduct.

In this role, you will focus on developing marketing strategies, enabling cross-functional collaboration, executing campaigns, and analyzing performance to drive business growth and client engagement. Your ability to sustain high-performing, diverse teams and your commitment to excellence will contribute significantly to the firm's success.

Responsibilities

Leading the development and execution of strategic marketing initiatives to drive revenue growth, strengthen industry positioning, and enhance brand visibility

Conducting market research and performance analysis to inform marketing strategies and identify new business opportunities

Developing integrated marketing plans and campaigns across marketing, communications, experiences, digital, and paid media channels

Establishing planning processes and frameworks that enable consistent execution across industry marketing teams

Analyzing campaign performance to optimize marketing efforts, inform investment decisions, and validate brand consistency

Collaborating with cross-functional teams to develop and implement content marketing, promotional, and audience engagement strategies

Identifying opportunities for collaboration across industries, Lines of Service, platforms, alliances, and firmwide initiatives

Utilizing CRM software and marketing insights to support audience engagement and client nurturing efforts

Developing performance reporting and measurement approaches to support data-informed decision making

Coaching and mentoring team members to foster a high-performing and inclusive work environment

Applying analytical thinking to solve complex marketing challenges and improve operational processes

Crafting and conveying clear, impactful messages that align with strategic marketing goals

Building and maintaining stakeholder relationships while serving as a trusted advisor on marketing strategy and execution

What You Must Have

At least a High School Diploma or the equivalent degree

At least 6 years of experience in sales, marketing, strategy, communications, consulting, business planning, or PwC experience

What Sets You Apart

Preference for a Bachelor's degree

Excelling in brand marketing, integrated marketing strategy, and campaign performance analysis

Developing strategic messaging and storytelling capabilities

Establishing planning frameworks and scalable ways of working

Utilizing CRM software and performance insights to support targeted marketing initiatives

Demonstrating proficiency in content marketing and audience engagement strategies

Leading marketing campaign development and cross-functional collaboration

Developing measurement approaches and performance reporting

Navigating complex stakeholder environments and influencing cross-functional teams

Applying analytical thinking to drive marketing operations and strategy

The salary range for this position is: $91,000 - $321,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

As PwC is an?equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.?

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

Learn more about how we work: https://pwc.to/how-we-work

For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

PwC

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