VP of Product Marketing
Location: New York, NY
About the Role
We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office.
This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.
This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.
Key Responsibilities
Strategic Leadership
Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
Product Marketing Excellence
Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
Market Expertise & Thought Leadership
Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader
Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices
Stay ahead of emerging fraud tactics, regulatory changes, and market trends
Cross-Functional Collaboration
Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations
Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities
Support global marketing initiatives while ensuring regional relevance and adaptation
Analytics & Optimization
Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance
Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy
Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities
Qualifications
Required Experience & Background
8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles
Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets
Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances
Technical Competency
Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies
Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)
Skills & Attributes
Exceptional communication and storytelling abilities with proven success creating compelling product narratives
Strong analytical mindset with comfort working with data, metrics, and performance indicators
Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude
Experience presenting to C-level executives and technical audiences alike
Comfortable working across time zones to collaborate with global teams
Track record of success in fast-paced, high-growth technology companies
Preferred Qualifications
Experience with AI/ML applications in fraud prevention or trust and safety
Understanding of mobile ecosystem challenges for fraud detection
Established relationships with advertising industry stakeholders
Experience managing or mentoring product marketing teams
Background in enterprise security or payment fraud prevention
What We Offer
Leadership role with significant impact on expansion strategy
Opportunity to shape the future of trust and safety in one of the world's most dynamic digital advertising markets
Collaborative, data-driven culture that values bold ideas and fearless execution
Competitive compensation package including equity participation
Professional development opportunities and exposure to cutting-edge technology
Work with a globally distributed team of passionate professionals
About Us
We're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.
Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:
UNICEF: Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children's online privacy. (https://finance.yahoo.com/news/united-nations-childrens-fund-unicef-140000766.html) & UNICEF Global Compliance Tech case study
Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says (https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510)
Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV (https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/)
Washington Post: Your kids' apps are spying on them (https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/)
Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google's Black Box Ad Empire (https://www.propublica.org/article/google-display-ads-piracy-porn-fraud)
ABC7 News: The State of Children's Privacy Online (https://www.youtube.com/watch?v=qhFAxvs-mBY)
NBC News: How many apps are tracking your children (https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child)
Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.
Our Culture
We believe in small teams that produce high output. Slack is a way of life and short emails are encouraged. We value a fearless attitude and bold ideas. Chess players do well here. Titles don't mean much - you attain respect by producing results. Everyone's a data addict and analytical thinker who thrives on collaboration.
Our Benefits
At Pixalate, we offer an extremely competitive salary, outstanding benefits, and a dynamic work environment. You will have the opportunity to work on pioneering technologies alongside some of the brightest minds in the industry. If you're passionate about maintaining high software quality and thrive in a fast-paced, challenging environment, you'll fit right in.
Excellent benefits package, including medical, dental, and vision insurance
Premiums 100% covered for employees and 50% covered for dependents
Unlimited PTO
401k
Monthly internet reimbursement
Casual work environment
Opportunity for advancement
Fun annual team events
Being part of a high performing team that wants to win and have fun doing it
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