Manager 3, Performance Marketing - Credit Karma

Intuit • Oakland, CA • 5h ago

Overview

Credit Karma is a personal finance app with over 130 million members in the US, Canada, and UK. We work hard to provide members with free access to their credit scores, credit reports, credit monitoring, and financial product recommendations. Our mission is to champion financial progress for all. We are looking for a Manager 3, Performance Marketing to own and scale our paid acquisition channels, driving both new member growth and revenue targets. This is a high-impact leadership role that sits at the intersection of performance marketing, organic search, and data-driven strategy. You will lead a team of channel experts and partner cross-functionally with Product, Analytics, Finance, and Brand to build scalable growth programs. In this role, you will report directly to the Head of Growth Marketing for Intuit Credit Karma.

Responsibilities

Channel Ownership & Strategy

Own the end-to-end strategy, execution, and performance of all paid acquisition channels - including Paid Search (SEM), Paid Social, Display, Programmatic, Native, Linear TV, OTT/CTV, and Affiliate

Define the channel investment roadmap and prioritize spend allocation to maximize new member growth and revenue contribution

Set channel-level KPIs and OKRs aligned to new member and revenue targets; hold the team accountable to results

Drive a by channel roadmap, with testing and optimizations, along with the channel lead

Team Leadership

Oversee, direct, and mentor a team of10-14 channel managers, fostering a culture of experimentation, accountability, and continuous improvement

Partner with recruiting to scale the team as the channel portfolio grows

Performance & Analytics

Own overacting view of channel reporting and dashboards; translate data into actionable insights for senior leadership

Partner with Data Science and Analytics to develop incrementality measurement frameworks across paid channels

Drive rigorous A/B testing across creative, landing pages, bidding strategies, and audience targeting

Cross-Functional Partnership

Collaborate with the Product Marketing team on go-to-market strategy for new product launches

Partner with Product - embedding in product planning cycles to help inform GTM strategy, co-own post-click funnel performance, and close the loop between acquisition quality and downstream member activation and revenue

Partner with the Brand team to maintain consistency across paid creative and continually test new messaging

Consistently align with Growth Tech on Martech stack across all tracking and measurement needs

Work with Finance on budget planning, forecasting, and ROI modeling

Align with the Owned & Lifecycle Marketing team to ensure cohesive full-funnel member journeys

Budget & Vendor Management

Manage a multi-million dollar paid media budget with accountability for efficiency and performance

Negotiate and manage relationships with media partners, agencies, and technology vendors

Qualifications

Required

10+ years of growth or performance marketing experience, with at least 3 years in a people management role

Deep expertise in paid acquisition channels (TV/OTT/CTV, SEM, Paid Social, OLV, Programmatic, Affiliate)

Proven track record of scaling paid and organic programs to hit aggressive member acquisition and revenue targets

Strong analytical skills - comfortable working with large data sets, building business cases, and presenting to senior leadership

Experience managing multi-million dollar media budgets

Excellent communication and cross-functional leadership skills

Preferred

Experience in fintech, consumer tech, or DTC products

Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing) and media mix modeling

Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)

MBA or equivalent analytical degree

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is: Bay Area $213,500 - $289,000

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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