Digital Marketing Consultant

Insight Global • Lenexa, KS • 3h ago

Job Description

Insight Global is seeking a Digital Marketing Consultant who owns the full lifecycle of paid media campaigns across Meta and Google, including building, launching, managing, and optimizing campaigns to drive lead quality, conversions, and return on ad spend. They independently manage a portfolio of 12-15 campaigns, monitoring performance, pacing budgets, and continuously testing audiences, creative, and offers to improve outcomes. This role is highly client-facing, requiring regular communication of campaign performance, insights, and strategic recommendations in a clear, consultative manner. They collaborate cross-functionally with creative, sales, account management, and operations teams to ensure campaigns align with advisor goals, while also evaluating landing pages and providing CRO recommendations to improve conversion rates. In addition, they act as a senior resource on the team by mentoring junior members, sharing best practices, and ensuring campaigns follow compliance and industry guidelines.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

2-4 years of hands-on experience managing paid digital campaigns

Direct experience with Meta Ads Manager and Google Ads (build, launch, optimize)

Proven ability to manage multiple campaigns (12-15+) simultaneously

Strong understanding of paid media strategy, audience targeting, creative testing, conversion tracking, and campaign optimization

Experience analyzing performance data and making data-driven optimizations

Strong client-facing communication skills

Ability to explain digital marketing strategy clearly to clients

Highly organized, analytical, and detail-oriented

Customer-service mindset with ability to build trust with clients - Previous ad-agency experience

Experience with Google Analytics and Google Tag Manager

Prior client-facing role experience

Familiarity with email marketing tools (e.g., Snappy Kraken)

Exposure to AI tools / automation workflows

Experience in financial services or regulated industries

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