Manager, Global Loyalty Marketing (Lifecycle)

IHG • Atlanta, GA • 2h ago

The Manager, Global Loyalty Marketing is responsible for delivering commercial and loyalty performance through the strategic planning, development and implementation of key lifecycle initiatives across the member journey. This role will work cross-functionally across our GIAD, P&T, Channels, and Loyalty & Partnerships teams to build Global loyalty marketing solutions that drive revenue and deepen member engagement.

Your day to day

Build and deliver Loyalty & Partnerships marketing and communications plans to drive in-the-year commercial performance.

Activate quick-turn Loyalty & Partnerships Marketing solutions including building of offer/messaging constructs, go-to-market plans, and through final deployment and ongoing enhancements.

Monitor in-market campaign performance and identify opportunities to optimize campaign messaging, supported channels, relevancy and reach through a keen understanding of market performance needs.

Facilitate planning conversations with cross functional team members to define and align on requirements, set program/campaign objectives prior to launch, ensure proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed).

Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.

Ensure appropriate socialization and input has been garnered from business partners to ensure effective exposure and alignment is in place across all initiatives.

Manage internal/external agency and partner relationships to ensure clear communications in briefing process and throughout campaign development and execution, while building strong, trusting relationships across the organization to support overall team objectives.

What we need from you

Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work-related experience.

Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.

Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.

Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.

Ability to direct creative process (es) to build compelling messaging and creative concepts.

Experience in handling sensitive consumer data such as financial records a plus.

Experience with identifying marketing opportunities utilizing third party information.

Ability to translate observations into finding and business applications.

Extremely detail-oriented, highly organized with excellent time management skills and a technical aptitude.

Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. ?This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $94,000.00 to $110,000.00. This role is also eligible for bonus pay. ?We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

LI-AA5

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information :

The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

If you require reasonable accommodation during the application process, please click here .

IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

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