Business Lending Acquisitions Vice President - Business Banking Marketing

JPMorgan Chase • Wilmington, DE • 2h ago

Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Acquisitions team is dedicated to driving growth in customer relationships across all products we offer.

As the Business Lending Acquisitions Vice President within Business Banking Marketing, you will lead lending growth by owning the customer acquisition strategy while serving as the central quarterback between the Lending Product and Marketing teams. You will support both small- and large-dollar lending to deliver integrated, high-impact marketing programs that improve customer acquisition, experience, and product adoption. You will operate at the intersection of product, acquisitions, digital, and marketing execution, ensuring the right expertise is deployed to every lending initiative.

Job Responsibilities

Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization.

Build a multi-quarter and multi-year marketing roadmap targeting current Chase for Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion.

Identify opportunities to improve the end-to-end shopping experience in partnership with product, call center, and digital shopping teams.

Partner with Analytics, Modeling, and Risk teams to identify target audiences.

Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies. Oversee reporting on marketing funnel performance.

Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity.

Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences.

Act as the primary liaison to Lending Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.

Required qualifications, capabilities, and skills

Bachelor's degree required; majors in Marketing, Communications, or Business.

Minimum of 5 years of marketing strategy experience; lending experience

Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.

Proven ability to prioritize and manage multiple projects effectively.

Preferred qualifications, capabilities, and skills

Existing knowledge and experience using JPMorganChase marketing tools and platforms.

Strategic thinker with a results-driven approach and passion for innovation.

Deep experience coordinating across product, marketing, and digital teams.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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