Job Title: Marketing ManagerJob Description
This role leads full-stack B2B marketing execution with a strong focus on generating qualified leads, building brand visibility, and delivering measurable pipeline growth. You will plan and run integrated campaigns across digital channels, events, and trade shows, while using marketing automation, CRM, and analytics tools to optimise performance. The position suits a hands-on marketer with experience in apparel, promotional products, print, or B2B manufacturing, who enjoys combining creative storytelling with data-driven decision-making.
Responsibilities
Plan, execute, and optimise full-stack marketing campaigns across multiple channels, including digital, events, trade shows, and content marketing.
Develop and manage B2B lead generation and demand generation programmes that drive growth in qualified leads and pipeline contribution.
Create and oversee content marketing initiatives, including written, visual, and video content, to support brand storytelling and engagement.
Shape and maintain clear, consistent brand messaging across all touchpoints, ensuring alignment with business objectives and target audiences.
Lead event and trade show marketing activities, including pre-event promotion, on-site engagement, and post-event follow-up to maximise lead capture and ROI.
Produce or coordinate video content, photography, and other visual storytelling assets to enhance campaigns and support sales enablement.
Manage marketing automation platforms such as HubSpot or Marketo to build workflows, nurture campaigns, and scoring models that support the sales funnel.
Use CRM and marketing analytics tools, including platforms like HubSpot and Salesforce, to track performance, report on key metrics, and tie marketing activity to business outcomes.
Oversee website management and optimisation, ensuring the site supports lead generation, conversion, and a strong user experience.
Implement SEO and organic growth strategies to increase brand visibility, website traffic, and engagement from target audiences.
Ensure consistent execution of campaigns and marketing initiatives, maintaining clear timelines, priorities, and quality standards.
Develop scalable marketing systems, processes, and documentation that support sustainable growth and continuous improvement.
Collaborate with sales and other stakeholders to align marketing programmes with commercial goals and feedback from the market.
Prepare clear, concise reports and dashboards that communicate marketing performance, insights, and recommendations for future action.
Essential Skills
Proven experience in B2B marketing within apparel, promotional products, print, or B2B manufacturing, with a focus on lead generation and brand growth.
Hands-on full-stack marketing execution across multiple channels, including digital, content, events, and trade shows.
Strong track record in B2B lead generation and demand generation, delivering growth in qualified leads and pipeline contribution.
Experience in content marketing and brand messaging, with the ability to create and manage engaging campaigns and narratives.
Proficiency with marketing automation tools such as HubSpot or Marketo, including building and managing workflows and campaigns.
Experience using CRM and marketing analytics platforms, such as HubSpot and Salesforce, to track performance and inform decisions.
Competence in website management and optimisation, including improving user experience and conversion performance.
Knowledge of SEO and organic growth strategies to increase brand visibility and drive relevant traffic.
Ability to develop clear reporting tied to business outcomes, including campaign performance, pipeline impact, and engagement metrics.
Capability to design and maintain scalable marketing systems and processes that support consistent execution.
Additional Skills & Qualifications
Experience in event and trade show marketing, including planning, promotion, and post-event follow-up.
Skills in video content creation, photography, or visual storytelling to support campaigns and brand communication.
Familiarity with promotional products marketing and related go-to-market strategies.
Strong analytical mindset, comfortable interpreting data and using insights to refine campaigns and tactics.
Excellent communication and collaboration skills, able to work closely with sales and cross-functional teams.
Organised and detail-oriented approach, ensuring consistent delivery of marketing initiatives.
Why Work Here?
You will join a team that values measurable impact, continuous improvement, and creative thinking backed by data. The organisation supports building scalable marketing systems, giving you the opportunity to shape processes and leave a lasting imprint on how marketing operates. You can expect a culture that encourages ownership, experimentation, and clear alignment between your work and tangible business outcomes, offering strong professional development and the chance to grow with the business.
Work Environment
The role operates in a professional B2B environment with close collaboration between marketing, sales, and other business functions. You will work extensively with digital tools such as marketing automation platforms, CRM systems, analytics dashboards, and website management systems. Campaigns often integrate online channels with physical activities such as events and trade shows, requiring both strategic planning and practical execution. The position involves managing multiple projects simultaneously, working to deadlines, and adapting to evolving market needs while maintaining a structured and process-driven approach.
Job Type & Location
This is a Contract to Hire position based out of Reno, NV.
Pay and Benefits
The pay range for this position is $33.65 - $48.08/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: - Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully onsite position in Reno,NV.
Application Deadline
This position is anticipated to close on Jun 17, 2026.
About Aston Carter
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.
