Senior Services Growth Associate
Assisted Living Locators of Rochester | Caring Transitions of Rochester
Full-Time | Rochester, NY | Hybrid / Field
Be the person families trust on the hardest day, and the partner the whole referral network wants to call.
Assisted Living Locators is a free advisory service guiding families through the complex decision of choosing the right senior living community. We are an independent, trusted voice, and our fees are paid by the communities we refer to. Caring Transitions is a full-service downsizing, relocation, and estate clearance company that removes one of the biggest barriers to a senior move. Together, they form the most comprehensive senior transition platform in the Greater Rochester area.
As our Senior Services Growth Associate, you will have a dual mandate. Roughly half your time will be spent building and nurturing the referral partnerships that send us families. The other half will be spent accompanying those families on tours of senior living communities, helping them make one of the most important decisions of their lives. This is a rare role that requires both relational depth and operational follow-through.
Business Development and Referral Partnerships (approximately 50%)
Identify, cultivate, and maintain relationships with referral sources: hospital discharge planners, social workers, elder law attorneys, financial planners, home care agencies, and community organizations
Maintain a consistent outreach rhythm through coffees, lunch-and-learns, community events, and drop-ins to stay top of mind with active referral partners
Represent both brands at senior-focused networking events and community forums across Greater Rochester
Track all outreach, contacts, and pipeline in our CRM and report on referral source performance weekly
Work with ownership to develop and refine partner outreach materials and value propositions for distinct referral audiences
Placement Touring and Client Support (approximately 50%)
Conduct in-person tours of assisted living, memory care, and independent living communities on behalf of clients referred through our Assisted Living Locators practice
Prepare for each tour by understanding the client's care needs, budget, location preferences, and family dynamics
Serve as a knowledgeable, calm, and compassionate guide throughout the touring process, advocating for the client while building positive relationships with community staff
Provide structured post-tour summaries and recommendations to clients and to the placement advisor managing the case
Support move-in coordination between families, communities, and our Caring Transitions team where applicable
Goals and success metrics
In your first 90 days: complete onboarding and develop fluency with all senior living community options in Monroe County and surrounding areas; establish a weekly outreach rhythm with at least 10 to 15 active referral partner contacts; and conduct your first 5 to 10 supervised community tours with positive client feedback.
At six months: independently manage a referral partner portfolio and drive measurable new referral revenue; own the touring workflow end-to-end for assigned cases; and contribute to at least 15 to 20 completed placements per quarter as part of the shared team goal.
What we are looking for
Required:
2 or more years of experience in a relationship-driven, outward-facing role: healthcare, social services, senior care, hospitality, or B2B sales all translate
Genuine warmth and ability to connect with older adults and their families in emotionally charged situations
Comfortable being on the road and in the field most of the day; reliable transportation required
Strong organizational skills and discipline with follow-through and CRM tracking
Excellent verbal communication and informal presentation skills
Preferred:
Familiarity with senior living community @types, elder care terminology, or the NYS Medicaid landscape
Prior experience in a placement, case management, or care coordination function
Existing relationships in the Rochester healthcare or social services ecosystem
Comfort with basic CRM tools and activity reporting
Who thrives in this role
The Healthcare Relationship Rep
Former hospital liaisons, home care business developers, and hospice outreach coordinators who know the rhythms of the healthcare referral ecosystem and how to earn trust over time. Often looking for a smaller, more entrepreneurial environment where they can see direct impact.
The Senior Living Sales Pro
Community Sales Directors or Move-In Coordinators from assisted living or memory care who know how families make these decisions and how to guide a tour. Brings built-in community network and insider knowledge of local inventory.
The Social Worker or Case Manager Exploring Private Practice
Client advocacy is second nature. Navigating complex family dynamics is a core competency. Trusted by healthcare providers and drawn to a role that combines clinical instincts with a growth mandate.
The High-EQ Community Connector
Former nonprofit development officers, faith community leaders, or chamber professionals who built wide, trust-based networks through consistent presence and genuine relationship investment. Best fit when paired with strong internal clinical and placement support.
Compensation and benefits
Base salary of approximately $42,000 to $46,000, commensurate with experience
A bonus for each new referral relationship in your portfolio where the partner sends a referral that results in completed placed revenue
A bonus for measurably growing referral-generated revenue from your established referral partner portfolio
Mileage reimbursement for field travel
Flexible hybrid schedule with significant autonomy in the field
On-target earnings of roughly $55,000 to $65,000 for strong performers, with genuine upside above that.
To apply: send a resume and a brief note about why this role interests you to nrussell@caringtransitions.com
Assisted Living Locators of Rochester / Caring Transitions of Rochester is an equal opportunity employer.
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