Senior Insights Manager, YouTube Marketing
corporatefare_ YouTube place Chicago, IL, USA; New York, NY, USA; +3 more; +2 more
Advanced
Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain.
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XApplicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Chicago, IL, USA; New York, NY, USA; San Bruno, CA, USA; Los Angeles, CA, USA .
Minimum qualifications:
Bachelor's degree in a research or quantitative field, or equivalent practical experience.
7 years of experience designing, scoping, and executing multi-country quantitative and qualitative research and analysis projects, including writing bias-minimized survey instruments and discussion guides.
7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
Experience managing research and measurement agencies.
Experience using AI tools/features to drive research efficiencies without sacrificing data integrity/quality.
Preferred qualifications:
Experience in media streaming or tech industry.
Experience presenting data-driven narratives and recommendations to executive stakeholders to guide decision-making and drive cross-functional alignment.
Experience with independently executing complex quantitative research projects, specifically Discrete Choice Modeling (DCM), Conjoints, and MaxDiff, with a foundational understanding of regression modeling.
Experience coaching and elevating a research team on methodology selection, survey design, data analysis, and storytelling.
Expertise in leveraging AI/GenAI tools to drive significant workflow and deliverable efficiencies for the team and the broader organization.
Expertise solving problems in fast-moving and ambiguous business environments.
About the job
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
At YouTube, we are building a truly global destination for creativity, learning, and free expression.
As a Senior Insights Manager, you will drive the research and analysis necessary to shape high-impact marketing strategies and business decisions. You are a strategic problem-solver who transforms complex data into clear, actionable recommendations that align stakeholders and anticipate future business needs. Partnering across the organization, you will define the research roadmap for your product area and confidently present your audience-centric recommendations to Directors and VPs in a fast-paced, dynamic environment.
The Senior Insights Manager is tasked with transforming costly and timely research programs like Brand Health Tracking and qualitative panel management to enable near-real time insights for marketing and cross-functional stakeholders. You will do this by systematically identifying current business needs, assessing existing research approaches, and implementing best-fit methods and AI technology to enable faster decision making.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $171000 - $248000 (USD) + 20% bonus target + bonus + equity + benefits
Learn more aboutbenefits at Google (https://www.google.com/about/careers/applications/benefits/) .
Responsibilities
Deliver research roadmap and insights narratives that weave data from various sources to steer strategic marketing decisions across YouTube's supported products.
Identify and lead new AI research capabilities in support of the product area research roadmap.
Oversee and ensure adherence to privacy practices, data security and compliant approaches to market research.
Be a trusted advisor and thought leader to key stakeholders outside of YouTube and with marketing executives.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\KnowYourRights\10_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCPEEOPost.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.
