Growth Marketing Manager

Keyfactor, Inc. • Independence, OH • 4d ago

About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companiesacross the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

Title: Growth Marketing Manager

Location: United States; Remote, CST/EST or Canada

Experience: Mid-Senior Level

Job Function: Marketing

Employment Type: Full-time

Industry: Computer & Network Security

About the position

The Growth Marketing Manager will be responsible for driving ARR through two motions; enterprise named account campaign execution and product-led growth (PLG) via Keyfactor's Test Drive program. This role owns demand generation programs end-to-end - planning, execution, optimization, and reporting - working closely with Brand, Product Marketing, Performance Marketing, Marketing Operations, Field Marketing, SDR, and Sales. The ideal candidate brings B2B enterprise demand generation expertise alongside PLG experience, deep analytical rigor, and a hands-on approach to integrating AI and automation into modern marketing workflows.

Applicants must be legally authorized to work in the United States or Canada.

Responsibilities

Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline* Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies

Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies

Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.

Analyze performance daily/weekly: produce insights on what's working, what's not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue

Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels

Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction-free hand-offs, and full-funnel alignment.

Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team

Skills and Qualifications

2-4+ years of experience in growth marketing or demand generation

Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside traditional enterprise campaign execution.

Hands-on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals

High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL o

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