Sr Analyst-Marketing
New York, NY, United States
Job Description
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.
How will you make an impact in this role?
Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Card, Banking, and Lending solutions.
Within Small Business Marketing , the Customer Growth Marketing Team is responsible for deepening engagement with our existing Customers to accelerate growth and momentum for the business. The Senior Analyst, Customer Application will support the execution of the Card Application marketing strategy and experience for existing Small Business Card Members across web and mobile, with a focus on cross-sell, upgrades, and employee card acquisition. They will help optimize application funnel performance by analyzing customer behavior, identifying friction points, and recommending improvements to increase conversion.
Responsibilities
Execute against a test-and-learn roadmap, including A/B tests and journey enhancements, in partnership with Product, and Analytics teams.
Support marketing execution and Legal/Compliance approvals to ensure compliant journeys
Partner cross-functionally with Product, and Tech to support the delivery of application enhancements and new features.
Track and report on key performance metrics, providing insights on application starts, submissions, conversion rates, and drop-off points.
Leverage customer insights, data, and competitive research to inform recommendations and support ongoing optimization efforts.
Support PMO activities, including maintaining timelines, tracking deliverables, and ensuring key milestones are met.
Ensure strong attention to detail and quality control across all application experiences and launches.
Qualifications
2+ years of experience in marketing, digital marketing, analytics, or related fields.
Analytical mindset, with the ability to interpret data and translate findings into actionable insights.
Strong organizational, collaboration and project management skills.
Detail-oriented with a focus on executional excellence and accuracy.
Preferred Qualifications
Self-motivated and proactive, with a willingness to take ownership and learn in a fast-paced environment.
Strong interest in digital customer journeys and conversion optimization
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit out Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.?
Job Info
Job Identification 26008207
Job Category Marketing
Posting Date 05/22/2026, 02:39 PM
Apply Before 06/05/2026, 05:00 AM
Job Schedule Full time
Locations New York, NY, United States
Salary Range $78000 - $124750 annually + bonus + benefits
Career Area Marketing
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