Digital Marketing Analyst

Hawkins • Roseville, MN • 1h ago

Description About Hawkins Hawkins, Inc. is a formulator, manufacturer, blender, distributer, and sales agent for thousands of industrial chemicals and reagent grade laboratory chemicals sold to municipalities and businesses throughout the Central United States. Thousands across a variety of industries have depended on Hawkins for the chemical products they need since 1938. Learn more about us at https://www.hawkinsinc.com/careers/ ABOUT THE JOB: The Digital Marketing Analyst will play a key role in designing, executing, and analyzing digital campaigns to drive lead generation and expand market share across Hawkins' target business segments. This position requires a balance of strategic planning and hands-on execution, with responsibilities spanning campaign management, content development, performance analysis, and collaboration with business segment leaders to deliver measurable marketing impact. This is not a remote role DUTIES AND RESPONSIBILITIES: Campaign Analysis & Optimization Evaluate the effectiveness of digital marketing campaigns, providing data-driven insights and recommendations for improvement. Refine lead collection and attribution processes across web and email channels to improve conversion tracking. Collaboration & Business Alignment Develop a strong understanding of Hawkins' business segments and their unique marketing needs. Partner with business leaders to support business initiatives and align campaigns with business goals. Present strategies, performance results, and recommendations to internal teams and senior leadership. Creative Development & Execution Work with business leaders to develop creative concepts and guide the production of digital assets, including email campaigns, web content, graphics, and video. Conceptualize and execute marketing campaigns across the customer lifecycle, ensuring consistent messaging across all channels. Own content strategy for web, social, and email campaigns. Digital Footprint Growth Expand efforts and increase measurable impact across social media, email, and other relevant digital channels. Strengthen Hawkins' social media presence by supporting internal departments in leveraging appropriate social strategies. Market Insights & Lead Generation Gather customer and market insights to shape outreach strategies, increase conversions, and generate qualified leads. Manage and improve marketing contact lists to ensure accuracy and effectiveness of campaigns. Improve the lead collection and attribution process across social and email campaigns. Other duties as assigned. PREFERRED BACKGROUND/EXPERINCE: Bachelor's degree in marketing, business, or related field. 3+ years B2B marketing experience with a focus on lead generation. 3+ years of experience developing and executing digital marketing campaigns (content writing, email marketing, social media, etc.) to communicate product features & benefits. 2+ years of experience with marketing automation and CRM tools (Dynamics preferred). 2+ years of experience with campaign measurement using data analysis tools. Knowledge of pay-per-click (PPC), generative engine optimization (GEO) and search engine optimization (SEO). Familiarity with AI-powered workflows and strong understanding of prompt-building. Strong project management, multitasking, and decision-making skills. Excellent communication, reporting and analytical capabilities. Proven critical thinking and creative problem-solving abilities. PHYSICAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required bythis job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. TRAVEL 0 - 10% Expected Compensation: $75,000-85,000 + 5% Bonus Eligibility Hawkins offers eligible employees and their dependents comprehensive benefits, which includes medical, dental, vision, life insurance, LTD/STD and more.Other benefits for eligible employees include 401(k) match, Employee Stock Purchase program (ESPP), paid time off, and paid holidays. For more information on Hawkins benefits, visit: https://www.hawkinsinc.com/careers/benefits/ Ref. 2027-031 All applications must be received online. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. Hawkins is a Drug Free workplace. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Hawkins, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran or disability status.

Hawkins

Go to Apply

Share this job

Similar Jobs

Account Executive (Mountain West)

Verint Systems, Inc. • Saint Paul, MN • 1h ago

Sales & Marketing

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire...

1h ago

Go to Apply

Account Executive (Central)

Verint Systems, Inc. • Saint Paul, MN • 1h ago

Sales & Marketing

1h ago

Go to Apply

Industry Events Director

PwC • Minneapolis, MN • 1h ago

Sales & Marketing

Specialty/Competency: IFS - Clients & Markets Industry/Sector: Not Applicable Time Type: Full time Travel Requirements: Up to 40% At PwC, our people in brand management, marketing and sales focus on collaboration to...

1h ago

Go to Apply

Account Executive, SkinCeuticals (Minnesota)

L'OREAL USA S/D INC • Minneapolis, MN • 1h ago

Sales & Marketing

Job Title: Account Executive, SkinCeuticals Division: LDB Location: Remote with travel required, Region based - Must live in the Minnesota territory Reports To: Sales Manager Who We Are: For more than a century, L'Oreal...

1h ago

Go to Apply

Account Executive, CoStar Data & Analytics - Minneapolis, MN

CoStar Realty Information, Inc. • Minneapolis, MN • 1h ago

Sales & Marketing

Account Executive, CoStar Data & Analytics - Minneapolis, MN Job Description Who is CoStar Group? CoStar Group (NASDAQ: CSGP)? is a leading global provider of commercial and residential real estate information, analy...

1h ago

Go to Apply

Experiential Marketing Associate

Jack Link's • Minneapolis, MN • 2h ago

Sales & Marketing

At Link Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don't hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big s...

2h ago

Go to Apply

Sales Associate

Sealy Mattress • Minnetonka, MN • 7h ago

Sales & Marketing

Tempur Sealy. Iconic brands. Storied history. Industry-leading innovation. Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distribu...

7h ago

Go to Apply

Sales Coordinator

Ziegler Inc. • Bloomington, MN • 7h ago

Sales & Marketing

Ziegler CAT has an opening for a Sales Coordinator. The Sales Coordination position provides operational and sales support to sales personnel for Ziegler Inc. Duties include: supporting sales representatives with securin...

7h ago

Go to Apply

Outside Sales Professional

Rentokil North America • Minneapolis, MN • 7h ago

Sales & Marketing

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control an...

7h ago

Go to Apply

Business Development Representative

Northrop Grumman • Plymouth, MN • 1d ago

Sales & Marketing

RELOCATION ASSISTANCE: No relocation assistance available CLEARANCE REQUIRED FOR START: No CLEARANCE TYPE: None TRAVEL: Yes, 25% of the Time Description At Northrop Grumman, our employees have incredible opportunities to...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)