(Senior) Communications Manager - Website Lead

Hormel Foods • Austin, MN • 2h ago

COMMUNICATIONS MANAGER / SENIOR COMMUNICATIONS MANAGER - WEBSITE LEAD - CORPORATE OFFICE (AUSTIN, MN)

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS ® , SKIPPY ® , SPAM ® , HORMEL ® NATURAL CHOICE ® , APPLEGATE ® , WHOLLY ® , HORMEL ® BLACK LABEL ® , COLUMBUS ® , JENNIE-O ® and more than 30 other beloved brands. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report and one of America's most responsible companies by Newsweek, was recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit? www.hormelfoods.com .

RESPONSIBILITIES:

The Hormel Foods Corporate Communications team is seeking a strategic and detail-oriented Website Lead to manage and evolve our corporate and retail brand websites. This role will be responsible for creating and maintaining content, coordinating enterprise-wide website governance policies, and optimizing content for domestic and international markets in coordination with marketing initiatives. The ideal candidate will bring a blend of technical expertise, creative skills, and strong project management capabilities.

Website Management: Execute and oversee website changes, ensuring content is current and aligns with brand standards. Leads website-related projects from concept to execution, including redesigns, new feature rollouts, and content updates, coordinating internal and agency resources.

Content Development: Develop and manage editorial calendars for corporate and brand websites. Create and optimize content for corporate and brand websites to improve search engine and generative engine visibility and audience engagement. Create, coordinate and execute supporting social media content as needed. Develop documentation for internal and external contributors to ensure consistent content practices for execution online.

Copywriting: Write and edit copy for web using SEO, GEO and accessibility best practices as well as other communications channels, ensuring clarity, consistency, and alignment with brand voice.

Reporting and analytics: Tracks performance and engagement metrics to inform ongoing site structure and content improvements

Governance: Coordinates enterprise-wide website governance policies in partnership with IT, Compliance, Legal, and other internal stakeholders. Partners with subject matter experts to ensure digital content reflects current privacy, security, and regulatory expectations. Advises on hosting, content management systems, and third-party integration strategies for the enterprise.

QUALIFICATIONS:

Level of position offered (Communications Manager or Senior Communications Manager) will be determined based on experience and skillset.

Required

Bachelor's degree in communications, journalism, English or a related field.

5+ years of experience in website management, digital communications, or content strategy.

Excellent written and verbal communication skills with the ability to craft clear, engaging and brand-consistent copy.

Ability to manage multiple tasks and projects simultaneously with strong organizational skills and attention to detail.

Willingness to learn and stay up to date on new tools, technologies and industry trends and an ability to quickly adapt to changes.

Familiarity with content management systems, Adobe graphic design and video editing tools. Basic knowledge of SEO and GEO best practices is beneficial.

Strong organization and time management skills.

Demonstrated high level of initiative and ability to work independently.

Demonstrated effective interpersonal and leadership skills.

Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.

Applicants must be authorized to work in the United States for any employer.

LOCATION: Austin, MN, Global Headquarters

A comprehensive relocation package to the Austin, MN area will be offered, if required.

TRAVEL REQUIREMENTS: Travel may be necessary 10% of the time.

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Communications Manager/Senior Communications Manager - Website role is between $78,075 - $124,700 per year, and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location.

BENEFITS: Other components of Hormel Foods' total compensation package include comprehensive medical, dental, and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more.

For immediate consideration, apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Requisition ID : 34168

Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

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