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Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Warsaw, Indiana, United States of America
Job Description:
Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that's reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
DePuy Synthes, Orthopaedics is recruiting for a U.S. Downstream Marketing Manager, VELYS Robotic-Assisted Solution (Knee) based in Palm Beach Gardens, FL (or Warsaw, IN).
Drive downstream commercialization for the VELYS Knee portfolio by translating product and platform strategy into U.S. go-to-market execution. Reporting to the U.S. Downstream Senior Marketing Manager, you will lead downstream plans that accelerate installations and utilization through clear positioning and messaging, launch readiness, field and surgeon enablement, and performance reporting. You will partner closely with R&D, Commercial, Supply Chain, and regional Marketing teams and engage surgeon customers to generate insights that improve adoption and deliver business results.
This role focuses on U.S. downstream execution-building launch plans, creating commercial tools, developing surgeon and field enablement, and monitoring performance to refine tactics. Success requires an entrepreneurial spirit, strong cross-functional leadership, and a passion for advancing minimally invasive solutions in orthopedic surgery.
Key Responsibilities:
· Downstream Commercialization Strategy: Own U.S. downstream plans to accelerate installations and utilization through positioning, messaging, segmentation, and campaign execution.
· Launch Readiness & Enablement: Lead global launch playbooks, value messaging, training, and field tools (selling materials, competitive content, and procedural education) to support regional execution.
· Voice of Customer & Adoption: Engage surgeon users, key opinion leaders, and surgeons using competitive technologies to identify adoption barriers, refine messaging, and optimize the customer experience as the downstream Brand Management ambassador.
· Regional Partnership: Partner with regional marketing and commercial leaders to localize downstream plans, support execution, and share best practices that drive consistent U.S. adoption.
· Performance Management & Reporting: Monitor KPIs (install base, utilization, funnel/conversion, and launch metrics), synthesize insights, and provide regular downstream business performance reporting to the Downstream Senior Marketing Manager to inform tactical adjustments.
QUALIFICATIONS
Education
· Bachelor's degree required; MBA preferred.
Preferred Experience and Skills
· 2-3 years of relevant Marketing/Product Management/Product Introduction experience
· Joint Reconstruction experience
· Downstream marketing (commercialization, launches, enablement, and performance tracking) experience is highly preferred; upstream experience is a plus.
· Experience supporting society meetings/congresses (planning, presence, and lead capture).
· Experience in medical devices or orthopedics.
· Experience with MedTech capital and clinical procedural understanding is preferred.
· Ability to monitor, analyze, and report business performance to inform downstream tactics and product strategy.
· Experience with financial modeling and commercial GTM models.
· Ability to prioritize and successfully lead multiple projects/priorities.
· Exceptional interpersonal and presentation skills.
· Comfort working with cadavers and within an operating room setting.
· Up to 40% domestic travel and limited international travel, including overnights and occasional weekends.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility
