Regional Area Director, Franchise Performance (Eastern/Central Region)

Choice Hotels • United States, United States • 2w ago

JOB SUMMARY:

The Regional Area Director, Franchise Performance - Extended Stay Brands is responsible for driving portfolio-wide performance across assigned extended stay hotels by influencing franchise ownership groups, property management companies (PMCs), and large multi-unit operators. This role serves as a trusted advisor to ownership, ensuring revenue growth, profitability, brand standards compliance, guest experience excellence, and successful new hotel openings and ramp-up performance.

The Regional Area Director partners cross-functionally with Sales, Revenue Management, Operations, Technology, and Opening Services to deliver measurable business results, ensure effective integration into Choice systems, and optimize extended stay business mix strategies across the portfolio.

NOTE: This is a field/remote-based role supporting hotels across a multi-state territory. Candidates must reside within the Eastern or Central Region of the United States to be considered for this position. Overnight travel of up to 70% is required to effectively support franchise partners and portfolio performance.

KEY RESPONSIBILITIES:

Drive Portfolio Performance

Improve portfolio-wide revenue growth, market share, and profitability through proactive consulting and performance optimization.

Cultivate strong, trusted relationships with franchisees and PMCs, balancing strategic guidance with immediate operational support.

Partner with Sales, Revenue Management, and Call Center teams to optimize lead generation, RFP participation, and call-forwarding effectiveness.

Monitor GOP performance and drive best-practice implementation, including HotStats utilization.

Ensure execution of all brand programs and continuous improvement of Quality Assurance and Guest Satisfaction scores.

New Hotel Openings & Ramp-Up Performance

Partner with Opening Services to support franchisees through construction, pre-opening planning, and on-schedule hotel launches.

Develop and execute pre-opening sales and marketing strategies focused on local account acquisition.

Guide ownership on market segmentation strategies to maintain OTA contribution below targeted thresholds and achieve extended stay room-night mix goals.

Conduct regular performance check-ins and promote best-practice sharing across the portfolio.

Identify development opportunities and collaborate with Franchise Development as appropriate.

Guest Experience & Brand Standards Excellence

Analyze guest feedback and Quality Assurance results to identify improvement opportunities and drive corrective action.

Proactively address guest relations trends to minimize escalations.

Encourage compliance with training, certification, and brand learning programs, including ChoiceU.

Partner with owners to address hotel condition needs and promote timely renovations and self-PIP initiatives.

Technology Integration & Organizational Influence

Lead extended stay technology integration efforts, ensuring effective adoption of ChoiceEdge, ChoiceAdvantage, and related platforms.

Partner with Technology teams to define system requirements, reporting needs, and testing for extended stay brands.

Support training and engagement initiatives for hotels, owners, PMCs, and internal stakeholders.

Identify and scale best practices across Choice and extended stay portfolios, contributing to cross-organizational collaboration.

QUALIFICATIONS:

Experience

Extensive multi-unit hospitality operations and/or sales leadership experience at the corporate or regional level.

Demonstrated P&L management responsibility with a strong track record of driving revenue and profitability.

Proven ability to influence senior-level stakeholders without direct authority.

Experience supporting new hotel openings and ramp-up performance preferred.

Education

Bachelor's degree required or an equivalent combination of education and relevant work experience.

Skills & Competencies

Strong analytical, financial, and data-driven decision-making skills.

Excellent written, verbal, and presentation communication skills.

Advanced consulting, training, and persuasion capabilities.

Proficiency with business tools including Microsoft Word, Excel, PowerPoint, Outlook, Concur, and Workday.

Exceptional time management, organization, and follow-through in a fast-paced, field-based environment.

Demonstrated commitment to Choice cultural values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.

Other Requirements

Ability to travel extensively, including overnight travel of up to 70%.

SALARY RANGE:

The salary range for this position is $114,907 - $135,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

Competitive compensation and benefits, including medical, dental, and vision coverage

Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

Financial benefits for retirement and health savings

Employee recognition programs

Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD - Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural Values

Choice's Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver

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